Marketing Operations Lead

ABOUT THE JOB:  

The Marketing Operations Lead will play a key role in optimizing, managing, and scaling our marketing operations processes to drive revenue growth and operational efficiency. This role will focus on marketing automation, lead management, attribution, and data-driven insights to improve marketing effectiveness. The ideal candidate is highly analytical, process-driven, and experienced in managing and integrating marketing technology platforms, with a passion for optimizing campaigns, improving attribution models, and driving marketing efficiency. 

What You’ll Do:  

• Own & Optimize the Marketing Tech Stack – Manage and maintain marketing automation platforms, CRM integrations, and data flow to support marketing efficiency and measurement. 

• Marketing Platform Administration & Enablement – Oversee and optimize HubSpot and other martech related tools, ensuring they are aligned with business needs. 

• Lead Management & Scoring – Implement and refine lead, contact, and account management processes, including lead scoring models to enhance conversion rates. 

• Marketing Attribution & Reporting – Develop and manage multi-touch attribution models to provide insights into early pipeline and marketing-influenced revenue growth. 

• Campaign Management & Optimization – Support campaign tracking, automation workflows, and continuous process improvements to enhance marketing performance. 

• Cross-Functional Collaboration – Partner with Sales, Marketing, Channel Sales, and Customer Success to ensure marketing efforts align with revenue goals and business growth. 

• Data-Driven Insights – Analyze marketing and revenue performance data, identifying trends, opportunities, and areas for optimization. 

• Scalability & Process Improvement – Develop and implement best-in-class marketing operations processes, ensuring efficiency as the company scales. 

• Stay Ahead of Martech Trends – Continuously evaluate and implement the latest marketing technologies, tools, and best practices to optimize performance. 

What You’ll Bring:  

• 3+ years of experience in marketing operations or a related field, preferably in a high-growth or scale-up environment. 

• Expertise in HubSpot, or similar marketing automation platforms, with a deep understanding of campaign automation, data management, and CRM integrations. 

• Strong analytical and problem-solving skills, with the ability to interpret complex data and drive strategic decision-making. 

• Experience with marketing attribution models and reporting on campaign ROI, pipeline influence, and lead conversion metrics. 

• Understanding of lead scoring models and how they impact pipeline generation and sales engagement. 

• Proven track record in process optimization, including marketing automation workflows, campaign tracking, and data hygiene best practices. 

• Excellent project management and organizational skills, with the ability to manage an evolving roadmap. 

• Strong communication and collaboration abilities, with experience working cross-functionally with Sales, Marketing, and Revenue Operations teams. 

This is a remote-friendly role. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, VA, WA, WI 

About Tapcheck:

Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Available at no cost to employers, our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis. 

The Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they’ve earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances. 

How We Get Things Done: 

Our core values act as a steadfast guide, directing our decisions and anchoring our actions. We consider these values non-negotiable, especially when it comes to our hiring process. 

• Humility: We believe in the power of humility. We value team players who are down-to-earth, respectful, and open to learning from others. Our employees approach challenges with a positive attitude, acknowledging their strengths and weaknesses while celebrating the achievements of their colleagues. 
• Grit: We admire individuals with grit – those who demonstrate unwavering determination and resilience in the face of obstacles. At Tapcheck, we take pride in overcoming challenges together, pushing the boundaries of what is possible, and embracing failure as an opportunity for growth. 
• Raising the Bar: Continuous improvement is at the heart of our culture. We are committed to setting high standards and pushing ourselves to exceed them. We seek employees who are innovative and strive for excellence, constantly seeking ways to enhance our products, services, and processes. 
• Striving for Growth: We foster an environment that encourages personal and professional development. Our employees are driven to learn, grow, and adapt to new circumstances. We support individuals who take initiative, seek out new challenges, and actively contribute to their own growth and the growth of the company. 

Why Join Tapcheck?  

• Competitive Base + Bonus + Equity
• Flex PTO
• Health Insurance
• Dental Insurance
• Vision Insurance 
• 401K Match 

Equal Employment Opportunity Policy 

Tapcheck, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.