Marketing Campaign Operations Lead

As Headway’s Marketing Campaign Operations Lead, you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack. You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system. 

**Please note: We have 2 available headcount for this role, with one focusing on Campaign Operations and the other focusing on Lead Journey. See the descriptions for each role below.

For Campaign Operations, you will:

• Support the marketing team in the technical steps to bring campaigns to life
• Execute the marketing operations roadmap, driving measurable business outcomes
• Support the marketing tech stack (Marketo, Builder.io, Unbounce, Iterable, Tag Manager, etc)
• Manage the technical components of our paid channels (e.g., setting up pixels and monitoring conversion events)
• Create and own internal processes that make our marketing team and campaigns execution more efficient 
• Monitor and report on campaigns performance and impact

For Lead Journey, you will:

• Manage the lead journey, from landing page and lead forms through our marketing and sales tech stack
• Execute the marketing operations roadmap, driving measurable business outcomes
• Optimize workflows for speed to lead
• Manage data enrichment and database hygiene 
• Track and optimize lead flow journey and gaps to maximize revenue pipeline efficiency 
• Conduct lead form optimization experiments to maximize data capture
• Partner with Revenue Operations to ensure data quality and attribute capture  to ensure appropriate routing based on user attributes

You’d be a great fit if:

• Youave 3-5+ years of Marketing Operations experience, encompassing the creation of new marketing campaigns, user journey data pipelines, and maintenance of various marketing technologies
• You are a subject matter expert for operational excellence, have expertise in Marketo, Salesforce, and Iterable
• You are detail-oriented and enjoy managing complex end-to-end processes
• You are extremely comfortable with a broad marketing tech stack
• You enjoy building new, operationally efficient processes from scratch 
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
• You like to dig into data for storytelling, justifying investment and prioritization of initiatives 
• Bonus points if:
• You have experience in high growth technology environments with a large amount of autonomy, ideally building 0-1
• You are Marketo Certified

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
  • Group A: $140,000
  • Group B: $126,000
  • Group C: $112,000
  • Examples of cities located in each Compensation Grouping:
    • Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
    • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
    • Group C = All remaining cities 
• Benefits offered include:
  • Equity Compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility annual reimbursement and membership
  • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Training and professional development

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