Marketing Operations & Automation Manager

Posted 22 Days Ago
Be an Early Applicant
3 Locations
Junior
Artificial Intelligence • Cloud • Healthtech • Information Technology • Software • Business Intelligence
Consensus Cloud Solutions transforms simple digital documents to analytics-ready documents unveiling actionable data.
The Role
The Marketing Operations & Automation Manager will optimize automation platforms, enhance data synchronization, and manage lead campaigns, requiring 2+ years in B2B marketing and automation tools.
Summary Generated by Built In

Consensus Cloud Solutions is a publicly traded, leading digital cloud fax and interoperability solutions organization in the United States and globally, focusing on connecting and empowering healthcare providers, payers, care teams, and technology innovators to unify multiple systems that wouldn’t otherwise talk to each other. Consensus is a trailblazer in our industry and believes that data transformation will reshape the world of healthcare.

Founded over 25 years ago, Consensus leverages its technology heritage to move from simple digital documents to advanced healthcare standards (HL7/FHIR) for secure data transport, as well as Natural Language Processing (NLP) and Artificial Intelligence (AI) to convert unstructured to structured, analytics-ready data, helping users unveil information that is meaningful and actionable for better patient care.  

Consensus leads the industry in data exchange solutions and we’re only getting started! With exciting new initiatives on the horizon, we are continuing our strategic expansion and we are looking to add to our diverse team of innovators. 

Now is the ideal time to join us in our mission to solve healthcare’s biggest challenges, and work collaboratively with a diverse team of like-minded self-starters and partners to accomplish it. 

Consensus Cloud Solutions is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. We offer many remote and hybrid career opportunities.

How you will impact the organization…

We are seeking a detail-oriented and technically skilled Marketing Operations & Automation Manager to join our Marketing Operations team. This role will focus on supporting and enhancing our marketing automation efforts, with a preference for candidates experienced in Pardot (or similar Marketing Automation Platforms). The ideal candidate will collaborate closely with our ABM Campaign Operations Manager to drive successful campaigns, ensure data accuracy, and streamline automation workflows.

 

The value you will deliver…

  • Manage and optimize the use of marketing automation platforms (e.g., Pardot, 6sense, CMS, Personalization) to support lead qualification, segmentation, nurturing, and campaign execution.
  • Ensure accurate data synchronization between Pardot, Salesforce, and various Marketing systems and troubleshoot integration issues as needed.
  • Monitor and maintain the health of the marketing database, including data hygiene, segmentation, and compliance with data privacy regulations (e.g., GDPR, CCPA).
  • Build, test, and deploy automation workflows, lead scoring models, and email campaigns to drive engagement and conversions.
  • Routinely evaluate Marketing tools for optimization. 
  • Assist with the implementation process of new Marketing technologies.
  • Create and manage SQL queries for data segmentation, analysis, and campaign reporting.
  • Provide reporting and insights on technology impact on revenue. Leverage data to recommend improvements.
  • Perform other duties and responsibilities as required, assigned, or requested. Consensus reserves the right to add or change duties at any time.

 

What you will bring to the table…

  • 2+ years of experience in a similar role, preferably in a B2B marketing environment.
  • 2+ years of experience with Pardot or (Marketo, Eloqua, or Hubspot) 
  • High ability to quickly and effectively navigate and maximize technical resources.
  • Intermediate knowledge of programs in the categories of Excel, GoogleSheets, Slack, Microsoft Teams, etc.
  • Ability to effectively adapt to changing priorities.
  • Strong communication skills including ability to clearly communicate ideas and concepts to a varied audience, using a high level of diplomacy.
  • Exceptional time management, organizational & prioritization skills.
  • Superb attention to detail.
  • Hands-on experience with Pardot or similar marketing automation platforms (e.g., Marketo, HubSpot).
  • Proficient in HTML, CSS, and JavaScript with the ability to create and troubleshoot responsive designs.
  • Strong experience with SQL for querying and managing data.
  • Familiarity with Salesforce or other CRM platforms and their integration with marketing automation tools
  • Critical thinking in all aspects of the role.
  • Resourcefulness to implement creative solutions.
  • Initiative to expand role-related knowledge.
  • Comprehensive understanding of the systems and tools available.
  • Exceptional time management.
  • Strong and effective organizational skills.
  • High attention to detail.
  • Ability to work independently and cross-functionally.
  • Ability to multi-task.
  • Ability to determine prioritization of responsibilities.
  • Ability to effectively adapt to changing priorities.

 

You will stand out if you also have…

  • Experience with APIs and marketing technology integrations.
  • Knowledge of email deliverability and compliance best practices.
  • Knowledge of ABM strategies and experience supporting ABM campaigns is a plus.
  • Certifications in Pardot, Salesforce, or related platforms are a plus.
  • Bachelor’s degree in Marketing, Computer Science, or a related field, or equivalent work experience preferred.

 

Additional details…

  • Location requirements: Hybrid/Onsite. (Dallas, Los Angeles or Las Vegas)
  • Travel requirements: Up to 10% travel
  • Physical requirements: Must be able to sit for long periods, as well as, handle long periods of screen time
  • Technology requirements: Reliable, high speed internet
  • Eligible for sponsorship: No


The salary range for this role is $80,000 - $100,00 USD annually. The total compensation package for this position is negotiable and may also include annual performance bonus, ESPP, enhanced time off packages and benefits.

We are not accepting agency submissions for this role.

To learn more about us visit consensus.com

Top Skills

CSS
Eloqua
Google Sheets
HTML
Hubspot
JavaScript
Marketo
Microsoft Teams
Pardot
Salesforce
Slack
SQL
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The Company
HQ: Los Angeles, CA
398 Employees
Remote Workplace
Year Founded: 1997

What We Do

A public company, founded over 25 years ago, Consensus is the global leader in digital cloud and fax technology. Focusing in the healthcare space, we use interoperability to unify multiple systems that wouldn’t otherwise talk to each other.

With exciting new initiatives on the horizon, we are continuing our strategic expansion. Read on to learn why now is the ideal time to join the Consensus team.

Consensus leverages technology heritage to move from simple digital documents to advanced healthcare standard HL7/FHIR for secure data transport as well as Natural Language Processing (NLP)/AI to convert unstructured to structured, analytics-ready documents helping users unveil information that is meaningful and actionable.

Our interoperability suite of solutions offers a unified digital environment that optimizes workflows, provides real-time event notifications, on-demand patient query, direct secure messaging, universal APIs, NLP/AI, electronic signature and eFax HITRUST CSF® Certified digital cloud faxing. With more than 11 million users worldwide Consensus Cloud Solutions leads the industry in interoperability solutions that create operational efficiencies and enhance communications. Visit consensus.com

Consensus Cloud Solutions is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

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