Marketing Associate

About the Role: 

As part of Aura’s Product Marketing team, you’ll support a comprehensive go-to-market strategy for Aura products. This role will entail working with cross-functional teams like Product, Acquisition, Design, and Analytics to drive business goals by coordinating pricing and packaging efforts, testing SKU viability, and supporting ongoing channel testing needs to increase customer subscriptions and revenue.

Day-to-Day: 

• Manage pricing offer creation needs across direct-to-consumer marketing & sales teams; ensure all new offers are documented and communicated effectively to all relevant teams.
• Support the development of new SKU options for Aura products, ensuring alignment between customer value proposition and user experience.
• Coordinate with Product Operations and Engineering to create new product feature packaging options, plans, add ons, and subscription terms.
• Test new SKU viability in collaboration with the product team and present findings back to the marketing team to inform decision-making.
• Optimize process between Marketing, Product, and Engineering for new offer and SKU creation to enhance efficiency, scalability, and effectiveness.
• Review customer journey touchpoints, including landing pages, enrollment funnels, and onboarding experiences to ensure it meets business requirements.
• Work with external partners to gather requirements for new acquisition initiatives, including landing pages, enrollment flows, pricing and plan offerings, messaging and creative assets, product feature explanations; 
• Manage and track project timelines and deliverables related to external partner initiatives to ensure deadlines are met.
• Develop a feedback loop between external partner acquisition team and internal teams.
• Make necessary updates to landing pages as needed for rapid acquisition testing while ensuring adherence to web development protocols and best practices.
• Collaborate with web development teams to ensure proper implementation of changes. 

What you bring to the table: 

• 3-5 years of marketing project management or operations experience with a proven record of flawless execution.
• Strong project management skills with a focus on delivering high-quality results in a fast-paced environment.
• Superb attention to detail and time management skills with a sense of accountability for your work.
• Experience with project management tools to track progress and maintain accountability across teams.
• Operational experience designing and monitoring process to streamline workflows

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $70,000-$90,000, but may vary depending on job-related knowledge, skills, experience and location.