Our award-winning technology powers conversations with customers for some of the world’s largest enterprises. We believe that combining the human touch with technology is the best way to create amazing customer experiences. When human abilities such as problem-solving, creative thinking and relationship building are enhanced with technology... magical moments happen.
The Role
We're seeking a highly organized and detail-oriented individual to join our Marketing Operations team as a Marketing Operations Analyst. This specialist is responsible for ensuring high utilization of the martech stack, multi-touch attribution data hygiene, campaign tagging best practices, performance reporting and communication to stakeholders, strong operational execution, and tactical support for launching marketing campaigns. The successful candidate for this role will work closely with the field, digital, and demand generation teams to drive efficient and accurate execution & reporting.
What you'll do
- Manage and administer marketing technology tools, such as LeanData, 6Sense, Salesloft, and more.
- Understand multi-touch attribution, CRM integrations, and campaign tagging for B2B an integrated marketing motion
- Create dashboards and analyze complex datasets, performing on-demand analysis of department data on performance KPIs, and combining results into a presentable format – funnel metrics, conversion analysis, segment performance, utilization, etc.
- Initiate and lead process optimization projects to improve our pipeline generation workflows
- Understand how to bulk upload data into the CRM and best practices for data hygiene and enrichment
- Support GTM and business development teams with campaign support
Requirements
- Experience managing data in a CRM (ideally Salesforce)
- Familiarity with MAPs (ideally Marketo)
- Proficient in MS Excelfor data analysis
- Experience creating basic data visualizations, reports, and dashboards
- Knowledge of B2B SaaS revenue technology tools (Google Analytics, ZoomInfo, LeanData, Salesloft, SEMRush, 6Sense, etc.)
- Familiar with the demand waterfall and ABM readiness
- Strong analytical skills, general data management knowledge
- Excellent email, and social communication skills in English
Bonus:
- Understanding of B2B SaaS marketing best practices for campaign/channel management, integrated marketing, and digital
- Basic knowledge of Tableau, Looker Studio, data source blending, and data analytics best practices
*Glia is an equal-opportunity employer. Glia does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.
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Top Skills
What We Do
Glia enables companies to deliver an in-person customer experience online. With a single line of code, companies can identify and engage their highest-value web visitors through video, voice, chat, and CoBrowsing to increase online conversions and improve customer support.
