Marketing Manager

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

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What will this role achieve?

Marketing is at the heart of pladis – we develop and deliver the strategies that drive our continued success. We build brands that consumers love and that are highly relevant to them in their everyday lives, and we work collaboratively with our internal and external partners to drive sustained growth!

This role will lead the UK’s crown jewel in Sweet Biscuits, McVitie’s, the nation’s favourite biscuit brand, the 5th biggest brand in the UK (The Grocer) and the UK’s third most chosen food brand (Kantar) . This role will have end to end accountability (comms, innovation, activation, performance) plus lead the Masterbrand equity for McVitite’s.

As a Marketing Manager, you will set the vision and lead the agenda for our biggest sweet biscuit brand, leading the communications strategy and brand strategy. In addition, you and your team will own the implementation, activation and execution across all touch points, working with our cross agency partners and commercial teams to build best in class growth plans, developing and delivering compelling and distinctive brand marketing programmes, and above all building marketing leading brands that people talk about!

This role will have 2 direct reports and 2 indirect reports

What will be your key deliverables?

Hard Skills

• The purpose of this role is the agenda and direction for the Sweet Category and McVitie’s Masterbrand. This will include development of yearly brand plans, as well as working with the UK&I Marketing Director on long term growth strategy.
• Drive the consumer agenda, working with CMI partners to bring consumer closeness and insight into short term plans and long term strategies.
• Identify growth opportunities in the targeted Demand Space for short and long term planning. Lead the development of the annual brand plan based on a clear understanding of consumer insight and the competitive landscape. Deliver in year Budget targets, NS, TGC, TGC% and Share for specific responsible brands/sub-brands
• Fully understand internal capabilities and challenges. Identify issues and opportunities and the knowledge and experience to put plans in place to deliver against these.
• Develop demand-centric innovation platforms and pipeline for brand to encompass core growth while developing activation plans and commercial opportunities – including recommendations on promotional plans and pack / price architecture to sustain business in an environment, where nHFSS legislation is applied. Partner with the commercialisation team, to lead projects in area of responsibility, ensure projects are delivered on time and against objectives.
• Be the brand guardian for McVities and drive brand fame, love and penetration by leading game changing and strongly coordinated marketing plans across TV, OOH, digital, social media, in-store, PR, working with cross agency teams and internal cross functional partners. Be creative as to how we stand out from the competitors in this competitive category and how we drive buzz creation.
• Assure result-driven smooth collaboration with all internal and external stakeholders on all McVitie’s Masterbrand related scope. Be a strategic partner to Corporate Communications Team for all sustainability related communication plans and partnerships.
• Responsible for controlling marketing expenditure within pre-agreed budget and ensure evaluation of all spend on a continuous basis

Soft Skills

• Line management of 2 direct reports and 2 indirect reports, mentor and development to ensure high potential talent is developed
• Lead cross functional teams to deliver ongoing brand building and sales driving programmes.
• Engage and persuade others to gain dedication to key initiatives without reliance on formal authority.
• Form strong working relationships with technical development and supply chain on the development of brand renovation projects
• Influence key partners (UKLT) to support initiatives and ensure brand support
• Financial Responsibilities:
  • Budget responsibility of c.£10m
  • Business portfolio responsibility of c.£300M Net Sales

Bring your experience.

Essential

• Degree educated or equivalent experience
• Solid Marketing experience within Food / FMCG required, having demonstrated the ability to manage a sophisticated portfolio and brand equity development experience
• Has a passion for consumer centricity and developing consumer centric plans
• A consumer champion with the ability to use consumer insight into opportunity
• Track record of leading award winning multimedia communications
• Strong agency management experience
• Solid understanding of UK&I consumer and market environment
• Capable and experienced in developing strong commercial plans with a demonstrated ability in understanding key levers to drive profitable growth and demonstrate opportunities
• The ability to develop long term growth strategies whilst tackling short term issues
• The ability to deliver the brand strategy in year, reviewing performance on a regular basis, taking remedial action where vital
• An inspiring storyteller
• A strong team leader and the ability to influence at all levels
• Strong people and team development skills

Desirable

• Marketing or Business degree
• Experience working at marketing manager level

pladis does also use both Psychometric and Aptitude tests to support our processes so you may be asked to complete these as part of your process. Some processes may differ, but we will keep you updated!

What does pladis offer you?

• Annual Car allowance, paid monthly (if eligible by grade)
• Annual Incentive Plan (AIP) – this is the business’s annual bonus scheme.
• Opportunity to self-enrol into Health Cash Plan
• Private medical Insurance (if eligible by grade)
• Stakeholder Pension Scheme
• Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme 
• 25 days + bank holidays 
• Holiday Enhancement Scheme
• 1 Volunteering Day per year
• Cycle to work scheme
• Discounted gym membership – Carlisle and Chiswick only
• Discount and Cashback Scheme – make your everyday spending work hard for you on major high street brands, supermarkets and services
• Access to Employee Assistance Programme
• Financial Wellbeing Support
• Access to great training and development opportunities

Our Values

Purpose led – We’re energised and guided by our purpose to bring happiness with every bite

Agile – We’re ever evolving, we never stand still, always improving for our customers and our consumers.

Positive – We’re highly motivated optimistic, courageous, and we inspire each other to be better

Resilient - We’re persistent in the face of setbacks, quick to adapt, learn and move forward

Collaborative – We gain strength from operating as one pladis, winning and succeeding together

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.