Product Marketing Manager, Cross-Product for OnStar Digital Services

Posted 4 Days Ago
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Warren, MI
Hybrid
Senior level
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
The Role
The Product Marketing Manager will drive business results for OnStar Digital Services, focusing on digital revenue, collaboration on product strategies, and optimizing vehicle technology integration.
Summary Generated by Built In

Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Product Marketing team for OnStar Digital Services team seeks to create new revenue growth from combining over 25 years of vehicle connectivity and telematics experience with new software-defined vehicle capabilities for the mission of making our customers' vehicles and driving experience better over time. Our customers will see new value and innovations in:
Protect Services: OnStar has been an industry leader in automatic crash response, emergency services, and stolen vehicle assistance for decades. Customers trust our service to help them in their critical times of need.
Connect Services: Provide ultimate convenience by helping our customer stay connected to their vehicles and their digital lifestyle. From remote vehicle controls and vehicle location services to streaming music and podcasts, video streaming, gaming, and in-vehicle WiFi. This expanding portfolio creates a world-class ownership and driving experience.
Advanced Driving Assistance Services: New innovations from hands-free driving with Super Cruise, integrated connected navigation and intelligent assistance, and over-the-air vehicle performance upgrades all seek to create new value for customers.
The Product Marketing team for OnStar Digital Services team is an integrated part of the broader Product Marketing organization partnering with our vehicle brand teams (Cadillac, Chevrolet, Buick and GMC), Vehicle Program teams, and Software & Services Teams. It's an integrated pillar of the OnStar Digital Services business alongside OnStar Sales, Marketing, and Communications teams to bring products and services to market.
Description of Role:
The Product Marketing Manager , Cross-Product for OnStar Digital Services will be responsible for driving the short- and long-term business results by working to increase the presence of emerging technology in our vehicles that enable future digital revenue in our car parc over time. In this role, you will lead and represent digital revenue plans and commitments from all OnStar Digital Services product domains as part of the overall vehicle program business case through Global Vehicle Development Process (GVDP) milestones. This role will also continuously assess execution commitments against business plan targets across all global connected markets to ensure communication, alignment, and preparedness toward business plan sufficiency to our long-term plan. This leader will also be a champion to drive all new organizational capabilities required to grow digital upgrades and revenue streams.
Key Job Responsibilities:

  • Collaborate with Advanced Technology Insertion, Vehicle Program, Brand Product Marketing, and Vehicle Portfolio Planning teams to identify and quantify business case value of emerging technologies' capability to generate future digital revenues.


  • Champion digital revenue and EBIT targets into the overall vehicle program business cases throughout all GVDP milestones and decisions gates driven by target customer, segment profile, product roadmaps, and projected business performance.


  • Work with Vehicle Program teams upstream in Global Vehicle Development Process milestones to incorporate hardware needs for digital revenue generation and penetration rates as input into vehicle contenting.


  • Create new tools and processes for vehicle program and brand teams to understand forward-looking views of available digital products mapped to planned vehicle hardware contenting.


  • Build cross-product portfolio view of product roadmap execution in partnership with Software & Services Program Management across all connected global regions and continuously assess plan against business plan targets and assumptions for sufficiency.


  • Assess and represent digital capability and value of vehicle software architectures with Software & Services Product Management to support program and product decisions.


  • Champion new opportunities for digital go-to-market and digital upgrades to unlock additional value from SDV and connectivity.


  • Drive go-to-market requirements for digital upgrades into Software & Services Product Management team to support build out of OTA, eCommerce, and vehicle configuration infrastructure.


  • Create and enhance analytical tools, views, and forecasts of vehicle car parc capability into which new digital products can be distributed based on vehicle program and contenting data sources.


Additional Description
Required Qualifications:

  • Bachelor's degree.


  • 7+ years of product marketing or product management experience.


  • Experience building, analyzing, and communicating business cases in partnership with Finance to all levels of leadership.


  • Experience with GM systems, tools and processes including; Global Vehicle Development Process (GVDP), Product Program Content sheets and analyzer (PPCs), Program Content Change Request (PCCRs)


  • Knowledge of vehicle electrical architectures, software, and systems (e.g. ADAS, Infotainment, SDV, Connectivity)


  • Demonstrated collaboration skills with proven experience working in cross functional teams to lead by influence


  • Experience leading people and developing high performing teams and talent.


  • Experience working with market research and analytics to curate customer insights and market trends.


  • Excellent written and oral communication skills and ability to effectively communicate and present to all levels of the company


  • Ability to organize and plan effectively, in ambiguous and continually changing environment


  • Highly developed oral and written communications skills, with focus on succinct, simple messaging


  • High level of interpersonal skills to build strong relationships and work effectively with, motivate and elicit work from other


Preferred Qualifications:

  • MBA degree


  • Experience working on a global team


  • Deep knowledge of the OnStar subscription business


This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

  • #LI-MO1


About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
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General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Top Skills

Adas
Connectivity
Global Vehicle Development Process
Infotainment
Software-Defined Vehicles

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The Company
HQ: Detroit, MI
165,000 Employees
Hybrid Workplace
Year Founded: 1908

What We Do

At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

At General Motors, our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward, together. We’re building vehicle software alongside its hardware, hands-free driving that will lead to autonomy, and EVs that charge your home for an all-electric future.

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