Job Summary:
We are seeking a highly motivated and self-driven Marketing Manager to lead and execute our marketing initiatives with strategic precision and creative excellence. Reporting directly to the CEO, this individual will play a pivotal role in developing and managing marketing campaigns that generate brand awareness, drive demand for our products, and convert marketing-qualified leads into sales-qualified leads.
The ideal candidate will be proficient in leveraging digital marketing channels such as LinkedIn, email campaigns, webinars, websites, landing pages, as well as conference events. They will be responsible for the end-to-end management of marketing strategies, from planning and execution to performance analysis and optimization.
This is an excellent opportunity for a results-oriented professional who thrives in an autonomous work environment and can project manage effectively while delivering measurable results.
Job Description:
Duties/Responsibilities:
- Plan and Execute Marketing Strategies: Develop, execute, and optimize marketing campaigns across LinkedIn, email outreach, webinars, web landing pages, and conferences.
- Content Creation and Copywriting: Create compelling, high-quality content that aligns with our brand and messaging to engage our target audience and drive conversions.
- Performance Analysis and Optimization: Measure and analyze campaign performance metrics to ensure continuous improvement and ROI without reliance on a dedicated data team.
- Project Management: Manage multiple marketing initiatives simultaneously while ensuring timely and successful execution.
- Collaboration: Work closely with the CEO for strategic guidance and align marketing efforts with sales objectives to maximize lead generation and pipeline growth.
Required Skills/Abilities:
- Previous experience in an advertising agency environment.
- Data-focused; collect, analyze, and leverage data to optimize continuously.
- Familiarity with the cybersecurity industry.
Education and Experience:
- A bachelor’s degree from an accredited College or University
- 5+ years of marketing, brand, and communications experience, preferably in B2B or technology sectors.
- Experience in a high-tech market
What We Offer:
- Opportunity to make a significant impact within a global software company
- A collaborative, entrepreneurial environment
- Competitive salary and benefits package
- Hybrid work environment
Worker Type:
Regular
Number of Openings Available:
1
What We Do
AssetWorks delivers industry-leading business solutions to help asset- and infrastructure-intensive organizations control capital and operating expenditures, reduce operational complexity, and manage regulatory and policy-driven risk. Leveraging a comprehensive portfolio of software and consulting solutions, we help organizations work more efficiently by improving access to shared asset data, promoting greater transparency across the organization, improving service delivery, maximizing asset availability and uptime and reducing total cost of ownership. Using the latest cloud and mobile computing technologies, our asset management solutions and domain expertise help organizations eliminate waste, redundancy, and inefficiency.
AssetWorks is a US corporation and a portfolio company of the Constellation Software, Inc. group of companies which trades on the TSX under the ticker symbol CSU. As a publicly traded corporation, we are committed to promoting shareholder value by delivering quality work and solid financial results. These factors reinforce what has always been our corporate focus—putting quality first and ensuring profitability and growth will follow.
