Marketing Manager

Working at Freudenberg: We will wow your world!

Responsibilities:

Key Responsibilities

• Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans

• Implement product and pricing strategies in alignment with Regional / Global Marketing

• Based on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feed back to Regional and Global Teams

• Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)

• Support the local Head of Marketing in developing and implementing Media (PAID Digital and non digital campaigns ), following the communication strategy based on brand objectives

• Control the A&P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all money spent

• Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs

• Track products P&L and product Gross Margin mix by Category

Qualifications:

• Degree in Business Administration or Marketing, MBA preferred

• Minimum 3 years job experience as a Marketing Specialist, preferably coming from the FMCG, consumer goods or retail space.

• Experience in supervising outside vendors and agencies

• Experience and proven record in digital marketing, media management & SEO

• use and understanding of IRI / Nielsen data and any relevant market analytics tools

• deep understanding of KPIs and P&L

• strong business communication (written and oral) & presentation skills

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Háztartási Cikkek Kereskedelmi BT