The Senior Marketing Manager will demonstrate a proven track record in creating and implementing successful marketing campaigns, a strong understanding of market trends, and the ability to analyze and leverage data for decision-making. In this position, you will play a key role in shaping our brand, expanding market reach, and ensuring the overall success of our marketing efforts.
Major Responsibilities:
- Strategic Planning: Develop and implement comprehensive marketing strategies to achieve company objectives. Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Campaign Management: Lead the planning, execution, and optimization of multi-channel marketing campaigns. Oversee the creation of compelling content and creative assets for campaigns.
- Market Research and Analysis: Stay abreast of industry trends, competitor activities, and market dynamics. Utilize data and analytics to identify opportunities and measure campaign effectiveness.
- Brand Management: Ensure consistent brand messaging across all channels and touchpoints. Work to enhance brand visibility and reputation in the market.
- Budget Oversight: Develop and manage marketing budgets, ensuring efficient resource allocation. Monitor and report on the ROI of marketing initiatives.
- Cross-Functional Collaboration: Collaborate with sales, product, and other teams to align marketing strategies with broader organizational objectives. Communicate effectively with internal stakeholders to ensure a unified approach.
Education and Experience:
- 5+ years of experience in marketing within education or 8+ within other industries
- Bachelor's degree preferred
- Experience with events strategy, execution and project management
- Proficiency in digital marketing channels, including SEO, SEM, SOCIAL MEDIA, and email marketing
- Excellent verbal and written communication skills to convey complex ideas and strategies to diverse stakeholders
- Data-driven mindset with the ability to analyze marketing metrics and derive actionable insights
Lightcast is a global leader in labor market insights. Our headquarters are in Moscow (ID), and we have offices in the United Kingdom, Europe, and India. We work with partners across six continents to help drive economic prosperity and mobility by providing the insights needed to build and develop our people, institutions, companies, and communities.
Lightcast is proud to be an equal opportunity workplace and is committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Lightcast has always been and always will be committed to diversity, equity, and inclusion. We seek dynamic professionals from all backgrounds to join our teams and encourage employees to bring their authentic, original, and best selves to work.
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What We Do
Emsi Burning Glass
is now Lightcast.
Our name is new, but our dedication to providing the world’s best data-driven talent strategies remains the same. We’re going to continue bringing clarity to the labor market, guiding our customers through a complex and changing world and giving them the competitive advantage they demand.
Our mission is to unlock new possibilities in the labor market.
