Marketing Manager

Bangkok, Thailand

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

October 30, 2024

Business unit:

Experience Level:

Experienced Professionals

Job Description:

What’s the role?

• Develop and implement marketing plans in line with Business Objectives and consistent with Global Marketing Programs
• Manage all marketing mix elements: Pricing, Product Portfolio, Channel and Communication and Promotion
• Create compelling consumer/customer value propositions based on Consumer Insights to uniquely deliver needs and extract value in a differentiated way across diverse B2C and B2B segments
• Coach, Train and Support the Marketing Teams and support the same for the Sales Teams
• Participate in specific cluster developments of Customer Value Proposition (CVP) and Brands, working on virtual teams.
• Maximize value creation and capture through balancing key levers, including the trade-off of volume x unit margin, building and executing strong pricing strategies including pricing brand maps to drive overall business growth
• Lead the marketing team to generate high impact, highly efficient marketing plans, including excellence on media strategy, planning and buying as well as promotion/programs development and influencer strategies
• Ensure the competitiveness and integrity of the end to end CVP for customers
• Ensure that the synergies are capitalized and execution takes place within the agreed marketing calendars

What we need from you

We are seeking individuals with a master’s degree in marketing, business, or communication (or equivalent). Your track record of leading and developing teams, particularly in marketing, is essential. A minimum of 8+ years in a senior marketing or sales role is desired, along with demonstrated commercial acumen. Experience in both B2C and B2B marketing/sales within similar industries is advantageous.

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