Assistant Marketing Manager, Mobility

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to know the Team:

We are responsible for the partner-driven marketing efforts (consumers/drivers/merchants) of all Grab services in Thailand, namely GrabFood, GrabMart, JustGrab, GrabCar, GrabBike, GrabExpress, GrabPay and others. If you share our vision of driving Southeast Asia forward, apply to join our team today.

Get to know the Role:

The Marketing Assistant Manager is to lead marketing strategy and planning for Grab services namely Mobility, focusing (JustGrab, GrabCar, GrabBike(Win), all Saver services) and new business for consumer, creating go-to-market plan, working with Performance Marketing team on media to achieve acquisition target. Most importantly, continuing to retain and grow existing users to become royalty users to maintain the market share.

You will report to the Marketing Manager, Mobility, and come with marketing strategy background with solid logical thinking with experience from FMCGs or strategic planning roles in agencies. You will need to plan the strategy while navigating through the chaos and taking hands-on actions promptly.

This role will be onsite and based in the Grab Bangkok office.

The Critical Tasks You Will Perform

Consumer Marketing:

• You will define the marketing strategy and the end-to-end design and execution of strategic campaigns including concept brainstorming, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and improve in between campaign activities.
• Manage reporting across marketing campaigns, using data to improve campaigns through a test and learn approach.
• Achieve business growth across local target segments nationwide through acquisition and retention programs by working with the demand planning and operation team.
• Work with internal and external partners to deliver high-quality work for creative, PR, media buying, events for Grab.
• Work with our marketing analytics and consumer research teams to lead insight into how consumers are using our platform and translate these insights into campaigns.

Success metrics for the role:

• Business growth (GMV, Revenue).
• Brand funnel and imagery.
• NPS (Net Promoter Score) for Consumers.
• Achieve driver acquisition target.

Qualifications

What Essential Skills You Will Need

• Minimum 4-5 years of marketing experience with experience in FMCG/ agency in the strategic planner/ consulting background/ brand marketing or marketing communications.
• You will have experience developing strategies based on Grab's goals and market needs, anticipate challenges and create solutions to ensure the success of campaigns.
• Experience managing People and prioritising resources to meet targets
• You will have experience in above-the-line and below-the-line marketing channels to plan and implement end-to-end marketing campaigns.
• In-depth knowledge of the Thailand market and media landscape, with an ability to obtain and apply consumer insights.
• Experience using and analysing data to inform marketing plans and campaign improvements.
• Experience in English skills, written and spoken in ensuring clear articulation of ideas and strategies.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.