Marketing Manager - New Verticals Partnerships (m/f/x)

Job Description

Are you a data-driven marketeer from the retail, grocery or FMCG industry with a true ‘growth’ mindset and commercial flair? Do you get excited about growing a new business and shape the future of shopping in Germany? If this sounds like you, then we’d love to chat!

Background:

So… we have built this rocketship. We call it Wolt. And we’re on a mission to make cities a better place to live with the help of technology. We started in 2014 in Finland, and with a customer-obsessed mindset, we have now reached more than 30 countries. We are best known for our food delivery platform, yet we are on a journey to become an ‘’everything’’ app so you can get almost anything in your city delivered to your doorstep in less than an hour. We’ve grown significantly in the last few years, and we’re just getting started. 

We launched in Germany in 2020 and have since grown our national coverage to more than 60 cities whilst expanding our offering and including new verticals such as groceries. As we keep expanding this new vertical, we’re looking for a dedicated Marketing Manager. You will develop and execute tailored marketing strategies aimed at improving partner visibility, driving growth, and increasing customer engagement on our Wolt platform. This role will play a key part in our growth in Germany.

To accomplish this, you’ll need to work both strategically as well as operationally and be a data-driven doer who’s not afraid of getting your hands dirty. You’ll work closely with the commercial account management team, our partners as well as the local marketing team in Germany. This position is based in Berlin, and some travel within Germany might be required. You’ll report directly to the Regional Head of Marketing (New Verticals). 

Key Responsibilities

1. Marketing Strategy Development:

• Develop and execute marketing strategies customized for the most popular restaurant partners on the Wolt platform.
• Create comprehensive 360 marketing plans, including advertising campaigns across various channels (paid, owned, earned), promotions, and co-branded initiatives.

2. Campaign Planning and Execution:

• Plan and execute marketing campaigns to promote partner restaurants on the Wolt platform.
• Collaborate with the local marketing team and our media agencies to create various advertising content, including digital ads, social media promotions, digital out of home, email marketing & more.
• Manage the marketing budget for our exclusive partners, ensuring efficient resource allocation and adherence to financial targets.

3. Partnership Management:

• Develop and maintain strong relationships with key stakeholders at our exclusive restaurant partners.
• Collaborate with the partner's marketing and operations teams to align strategies and achieve common goals.

4. Brand Consistency, Cross-Promotions, CRM, and Co-Branding:

• Ensure that partner restaurants maintain consistency within the Wolt app, aligning with our brand guidelines.
• Explore opportunities for cross-promotions with other brands or influencers.
• Collaborate on co-branded marketing initiatives to drive growth and customer engagement.
• Support the creation and setup of various customer engagement tools like newsletters, push notifications, in-app pop-ups, and local incentive campaigns.

5. Performance Reporting, Data Analysis & Insights:

• Forecasting the impact of marketing strategies on the P&L and assessing their ROIs.
• Prepare regular performance reports highlighting key metrics and areas for improvement, which can be shared internally and externally with stakeholders.
• Monitor and analyze the performance of marketing campaigns and promotional efforts across Wolt-owned and external channels.

Qualifications

• Tenor experience in marketing, with a strong track record in campaign management and a broad marketing toolkit.
• Fluency in German and English (or strong proficiency) to effectively collaborate with diverse stakeholders.
• Deep commercial understanding of the retail, grocery, and/or FMCG industry, with experience developing impactful marketing strategies.
• Hands-on and strategic mindset—able to develop marketing initiatives, execute campaigns, and drive results.
• Data-driven approach, using analytics to inform campaign strategies, measure impact, and optimize performance.
• Strong stakeholder management skills, experienced in collaborating across internal teams, external partners, and agencies.
• Self-starter and team player, capable of managing multiple projects simultaneously in a fast-paced environment.
• Excellent interpersonal and communication skills, with the ability to influence and build strong relationships.
• Organized and detail-oriented, with a structured approach to problem-solving and project execution.
• Proactive and adaptable, thriving in dynamic environments and comfortable with ambiguity.
• Experience in B2C marketing, performance marketing, eCommerce, or branding is a plus.

Additional Information

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

What we offer:

• Exciting Challenges: You'll be at the forefront of building the new vertical strategy at Wolt and creating marketing strategies for our partners, facing dynamic and engaging challenges in a fast-paced environment.
• Impactful Work: Your efforts will directly contribute to the success of our partners, helping them drive sales, attract new customers, and strengthen their awareness within the Wolt platform.
• Professional Growth: Joining a team of marketing experts, you'll have opportunities for career development and skill enhancement while staying at the cutting edge of digital marketing and analytics.
• Collaborative Environment: You'll work closely with external stakeholders, agencies, and cross-functional teams, fostering collaboration and innovation in achieving common goals.
• Competitive Compensation: We offer a competitive salary and benefits package, ensuring your dedication and expertise are rewarded appropriately.
• Dynamic Culture: Join a company known for its innovative and forward-thinking culture, where adaptability and strategic thinking are highly valued.
• Immediate Impact: Begin your role as soon as possible, making an immediate impact on our restaurant partners and the Wolt platform.
• Flexible working hours & hybrid model
• Dog-friendly office culture.

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!