Marketing Manager MedTech

Posted 2 Days Ago
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Newbury, Berkshire, England
Mid level
Healthtech • Other
The Role
As a Marketing Manager MedTech at Baxter, you will drive the strategic direction and execution of marketing activities for the Med/Surg product portfolio. Your role involves strategy development, product launch support, and collaboration with digital marketing for an optimal customer experience. You will engage with NHS/HSE tenders and manage product lifecycle while supporting the sales team with insights and analysis.
Summary Generated by Built In

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

Could you be our next Marketing Manager Med/Surg reporting to Head of Marketing UKIN.

Responsible for driving the strategic direction and execution of activity aligned to Western European strategy for the product portfolio that sits within Med/Surg (general ward) for UKI.

This is a downstream marketing role working closely with the European team and supporting our Sales in UK/I

What you'll do:

  • Strategy Development, creating and implementing the operational marketing plans including content, messaging and budget management for relevant products (Welch Allyn, Progressa + )that sit within the care setting of ICU / Acute (MedSurg)

  • Working with Digital Marketing Specialist, support the execution and delivery of the Omnichannel marketing strategy for the UKI, enabling a seamless customer experience

  • Building the value proposition that transitions from product portfolio to establishing the customer problem you are trying to solve for relevant portfolio

  • Leverage existing Baxter installed base to drive sustainable growth in key areas

  • Product Launch, product support and line extension for local market

  • Active in completing and working with NHS / HSE tenders, frameworks and national procurement providers in the acute setting

  • Identifying relevant and suitable channels to market

  • Product lifecycle and end of life management

  • First line product and solution support to Med/Surg Sales Team & Therapy Team by way of information sharing, competitor analysis and key point of contact to upstream regional marketing team

  • KOL development, clinicians and technicians available for thought leadership, user acceptance and input into global product development

Qualifications/Experience

  • Bachelor's degree in marketing or related field preferred

  • At least 3-5 years experience of Medical Technology / Medical Device Marketing

  • Sales eperience would be desirable

  • Strong analytical skills & organisational skills

  • Experience of a matrix organisation engaging and influencing commercial and functional leaders preferred

  • Field based with 50% of travel nationally

What are some of the benefits of working at Baxter?

  • Competitive total compensation package

  • Professional development opportunities

  • High importance placed on work life balance

  • Dedication to growing and developing an inclusive and diverse workforce

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

#ind-ukcom

#IND-UKOPS

#li-sh1

Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

Top Skills

Digital Marketing
Marketing
The Company
HQ: Deerfield, IL
35,858 Employees
On-site Workplace
Year Founded: 1931

What We Do

Every day, millions of patients, caregivers and providers around the world rely on Baxter’s leading portfolio of diagnostic, critical care, nutrition, kidney care, hospital and surgical products and solutions. For 90 years, we’ve been making an impact at the critical intersection where innovations that save and sustain lives meet the healthcare providers who make it happen. With products, therapies and digital health solutions available in more than 100 countries, Baxter’s employees worldwide are now building upon the company’s rich heritage of medical breakthroughs to advance the next generation of transformative healthcare innovations.

We welcome Hillrom to Baxter, where we are uniting to advance patient care worldwide. We’re building on the strengths of two historically innovative and socially responsible companies that will better serve our patients, customers and communities.

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