Marketing Manager, Growth/Platform

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Looking to join a world-class blockchain development team? Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche. The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build permissionless networks. Ava Labs is redefining the way people create value with Web3. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform.

We are looking for a passionate and versatile Marketing Manager to join the Ava Labs Marketing team. This individual will play a critical role in driving user growth, onboarding, and retention across diverse verticals on the Avalanche platform. This role offers the opportunity to shape and execute marketing strategies for cutting-edge blockchain technologies while engaging with a broad spectrum of crypto communities and projects.

WHAT YOU WILL DO

• Collaborate with cross-functional teams, including Marketing, Product, Design, and Business Development, to develop and execute integrated marketing plans for Avalanche
• Manage marketing projects that span the user journey, from top-of-funnel brand awareness to bottom-of-funnel user acquisition and retention
• Develop strategies to increase user engagement and re-engagement across Avalanche’s ecosystem, including dApps, infrastructure, and services
• Implement and refine measurement frameworks to track performance, optimize spend allocation, and report on ROI
• Act as a hands-on strategist and contributor, working closely with team members  and partners to deliver impactful campaigns and initiatives
• Leverage data to create compelling narratives, actionable insights, and targeted messaging
• Stay current with the latest blockchain, crypto, and Web3 trends to effectively market Avalanche’s value propositions
• Contribute to content creation, messaging frameworks, and campaign collateral to ensure consistency and impact across marketing channels
• Partner with external stakeholders, including agencies, influencers, and key opinion leaders (KOLs), to amplify messaging and drive adoption

• 6+ years of experience in marketing, product marketing, or growth within the cryptocurrency, blockchain, or fintech space
• Strong understanding of blockchain technology, decentralized applications (dApps), and how users interact with Web3 ecosystems
• Proven ability to manage high-impact marketing campaigns for Web3 or crypto end users
• Experience working in high-growth startups or rapidly evolving industries
• Exceptional project management skills, with the ability to collaborate and lead cross-functional initiatives
• Proficiency with tools such as Notion, Figma (or similar wireframing tools), and Excel/Google Sheets
• Strong analytical skills and the ability to translate data into actionable strategies
• Excellent copywriting and communication skills, with a keen eye for crafting compelling narratives
• Flexibility and adaptability to execute in the final direction determined by a diverse team of stakeholders

Salary Range: $135,481 to $169,351

(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)

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WHY AVA LABS?

If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant. Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others.

Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.