Marketing Manager - Giftcards (all genders)

THE ROLE & THE TEAM

​Zalando Gift Cards are the perfect gift for friends, family or for any corporate incentive like loyalty programs and employee rewards. We are a cross-functional unit, integrated in Zalando’s Digital Experience department, which executes global gift card marketing and sales strategy across Europe. Our goal is to provide our end consumers with a perfect gifting experience and to build up long-lasting cooperations with our partners and customers across Europe. The Gift Cards team is structured into 3 channels - B2B, B2C, and Retail. 

As Marketing Manager for the Giftcards Team, you will own the marketing calendar of our D2C channel marketing activities and the stakeholder management related to these initiatives as well as quality controlling for correct implementation. This includes collaborating with the Markets teams to align the Gift Cards marketing calendar with the Zalando Global Marketing Calendar into global and local campaigns, social media plans, upper- and mid-funnel content, and influencer activations where relevant and executing on that. You will participate actively in Zalando’s marketing community to stay updated on best practices and bring strategies to the Gift Cards business. You will also be a key contributor to our testing set up around Paid Marketing to define our future strategy.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Collaborate with Stakeholders:Collaborate with Gift Card Commercial and Product teams to create engaging creative assets for all Gift Card channels (DTC, Retail, B2B), including homepage content, occasion imagery, and demo videos.

• Always-On and Campaign-Specific Assets: Provide translated imagery and copy for partner platforms across all languages for always-on initiatives (partner links), campaigns (e.g., "Buy a Zalando Gift Card and get a €10 Sports voucher"), and seasonal campaigns (e.g., "This Easter, gift a Zalando Gift Card").

• Asset Library Creation: Create a monthly self-service creative library for B2B and Retail partners with editable assets and branding guidelines, including logo usage. This will streamline processes, save internal capacity, and involves exploring integration and efficiency with the BIC Production team.

• Performance Testing: Partner with channel leads to design and execute tests, identifying the most effective creative assets, CTAs, and storytelling approaches while adhering to Zalando’s brand guidelines.

• Continuous Improvement: Establish regular routines to review test results and implement action steps for ongoing optimization.

WE’D LOVE TO MEET YOU IF

• Analytical thinking: analyzing data, evaluating campaign performance, drawing conclusions from research, problem-solving, and developing data-driven recommendations for marketing strategies. 

• A strong marketing background demonstrating a clear and measurable impact on both revenue growth and profitability, alongside a deep understanding of how to influence and shape customer behavior through strategic marketing initiatives, is essential for this role.

• Customer-centricity: Placing the customer at the heart of all decisions and actions, understanding their needs, anticipating their expectations, and striving to provide exceptional value and a positive experience at every touchpoint. This involves actively seeking customer feedback, analyzing their behavior, and using insights to tailor products, services, and processes.

• Proactive identification of improvement opportunities: Continuously seeking ways to enhance existing processes, products, and services before issues arise or customer needs become unmet. This requires a forward-thinking approach, actively monitoring performance metrics, analyzing potential pain points, and proposing innovative solutions. It involves not just reacting to problems but anticipating and preventing them.

• Awareness of market trends: Staying informed about the latest developments, innovations, and shifts in the relevant industry and broader market landscape. This includes understanding competitor activities, emerging technologies, changing consumer preferences, and potential disruptions. This awareness allows for informed strategic decision-making and the identification of new opportunities and potential threats.

• Continuous learning mindset: A commitment to ongoing personal and professional development, actively seeking new knowledge and skills, and adapting to evolving circumstances. This involves being open to feedback, embracing experimentation, and viewing mistakes as learning opportunities. It fosters a culture of growth and ensures the ability to remain relevant and effective in a dynamic environment.

• Initiative: The ability to independently identify needs, take action, and drive tasks forward without constant direction. This includes being proactive in identifying opportunities, proposing solutions, and taking ownership of responsibilities. It demonstrates a willingness to go beyond assigned duties and contribute actively to achieving goals.

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year to start for full-time employees

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Wellhub, formerly Gympass)

• Mental health support and coaching available

• Drive your development through our training platform and biannual peer-to-peer review

INCLUSIVE BY DESIGN

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion