About PartsSource
PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.
PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On®, which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.
As the Marketing Manager, Demand Generation (Digital) you will be responsible for activating marketing campaigns to generate growth in our Digital segment through demand creation and funnel acceleration. You will support marketing campaigns by validating buying centers and personas, identifying relevant tactics, and building demand gen execution plans to meet marketing objectives. You will also create content to support the defined campaign tactics that support product positioning, market segmentation and targeting.
This is a hybrid role and can be based in our Hudson, OH, Charlotte, NC or Hoffman Estates, IL offices.
Essential Responsibilities:
- Collaborate with commercial leadership and marketing to develop the enterprise marketing strategy go to market approach.
- Ensuring marketing plans & execution are aligned with overall marketing strategy (value proposition, positioning, marketing mix, etc.) to grow leads/orders/traffic, conversion, and share.
- Collect and analyze win/loss & competitive insight on the marketplace segment
- Recommend and develop marketing programs to improve win rate as you monitor tactic effectiveness in the market.
- Employ clinical and industry trend analysis, and market share and competitive analysis relevant to the product and portfolio.
- Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas
- Work with Sales & Marketing teams to understand and optimize tactics to win-loss performance, leveraging demand generation opportunities, and providing relevant support for other campaigns, events, and tactics.
- Develop programs to gather evidence of customer success, early adopters and clinical evidence where appropriate, in order to produce customer/market proof points.
- Providing commercial teams product knowledge in product differentiation, positioning and pricing.
Qualifications:
- Bachelor’s Degree in Marketing, Business Administration or related field
- 7+ years’ experience in demand generation / revenue marketing, product marketing or related field
- Healthcare product/industry acumen strongly desired
- Leadership skills to lead teams and shape/lead growth vision and marketing strategy
- Team oriented – ability to motivate and work well with diverse, cross-functional teams
- Excellent oral and written communications skills
- Strong analytical and process skills
- Deep marketing expertise in market & customer insights, product commercialization and branding.
- Develop new ideas through collaboration and execute on creative ideas
- The ability to motivate individuals and demonstrate organizational influence
Who We Want to Meet:
- You’re a self-starter with a passion for Demand Generation
- You’re a thought leader who can navigate professional dynamics in a highly visible role.
- You consider yourself a digital person with an understanding of e-commerce marketing, demand generation tactics & foundational composites of GTM.
- You are a strategic thinker who is able to see the big picture objectives and work to those goals
- You’re collaborative and independent; you enjoy working as part of a team and on your own
- You take initiative to learn, lead, make recommendations, and optimize campaigns
- You’re a strong multi-tasker who can prioritize various projects to ensure timing and accuracy
- You are driven by results and are both organized and accountable for your commitments
- You’re a positive person, ready to be a champion for PartsSource, to all customers
- You have a solution-oriented mindset and like to find a win-win solution to any situation
- You have a foundational understanding of Microsoft tools (e.g. Excel, Power Point, other)
Benefits & Perks
- Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!)
- Career and professional development through training, coaching and new experiences.
- Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.
- Inclusive and diverse community of passionate professionals learning and growing together.
Interested?
We’d love to hear from you! Submit your resume and an optional cover letter explaining why you’d be a great fit.
About PartsSource
Since 2001, PartsSource has evolved into the leading technology and software platform for managing mission-critical equipment, serving over half of the U.S. hospital infrastructure. Our digital systems modernize and automate the procurement of parts, services, technical support, and training for HTM professionals to efficiently and effectively maintain their mission-critical equipment.
In 2021, Bain Capital invested in the platform, further accelerating our growth and long-term impact within the healthcare industry.
-
Read more about us here:
- PartsSource Named to Newsweek’s List of the Top 200 America’s Most Loved Workplaces for 2024
- PartsSource Named One of the Top 100 Healthcare Technology Companies of 2023
- WSJ: Bain Capital Private Equity Scoops Up PartsSource
- PartsSource President and CEO Philip Settimi Named to Top 50 Healthcare Technology CEO List
PartsSource values diversity and is committed to Equal Employment Opportunity, ensuring decisions are made regardless of race, gender, disability, or background. We welcome applicants from all walks of life and are dedicated to providing an accessible hiring process for everyone.
Legal authorization to work in the U.S. is required.
Top Skills
What We Do
PartsSource is the leading evidence-based B2B vertical marketplace and supply chain software platform used by the healthcare provider and supplier ecosystem to improve essential clinical operations, staff productivity, costs, asset uptime and supply chain resiliency. Today we help more than 5,000 member hospitals and more than 15,000 clinical sites achieve sustainable savings and efficiencies.
As healthcare’s leading source of the knowledge, processes and components – we can transform your supply chain, the way you work and most importantly, ensure healthcare is always available. In addition to automating the highly complex workflow associated with procurement and vendor management, our team can work with you to identify new opportunities for efficiencies and improved availability, so that your healthcare is always on
 (1).png)
