Marketing Manager, B2C (Regional)

What We Do

Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we’re trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.

Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.

Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).

For more on how Coda helps publishers grow faster and smarter, visit coda.co.

Coda is looking for a Marketing Manager, B2C to drive awareness, engagement, and revenue through high-impact marketing initiatives that deliver value to publisher and payment channel partners and support the growth of our products: Codashop, Codapay, Coda Custom Commerce, and Coda Distribution. In this role, you will be responsible for planning and executing co-marketing initiatives with payment channel partners, developing marketing strategies with distribution partners, and leveraging deep local market expertise to engage users effectively. You will report to the Senior Marketing Manager, B2C and work cross-functionally with the B2C Marketing, Digital Marketing, Product Marketing, and Global Partnerships Teams.

Responsibilities:

• Payment Channel Partnerships. Build and manage long-term payment channel partnerships to drive co-funded campaigns, user engagement, and revenue growth. 
• Distribution Partnerships. Develop and execute co-marketing campaigns with distribution partners to scale publisher content and drive sustainable revenue growth.
• Campaign Strategy & Execution. Lead the planning, budgeting, forecasting and execution of marketing campaigns, ensuring alignment with business objectives and partner goals.
• Reporting & Analytics. Track and report campaign performance, user engagement, and ROI, leveraging data-driven insights to optimize future marketing efforts.
• Local Market Expertise. Act as a local market expert, leveraging insights on regional trends, competitor activity, user behaviors, and engagement preferences to shape campaign strategies, messaging, and channel selection.
• Cross-functional Collaboration. Work closely with B2C Marketing, Digital Marketing, Product Marketing, and Global Partnerships Teams to ensure seamless execution and strategic alignment.

Requirements:

• Bachelor's degree in marketing, business, or a related field. 
• At least 6 years of experience in B2C marketing
• Experience working collaboratively across functions and teams
• Strong understanding of B2C marketing principles and strategies, specifically on Go-To-Market Strategy and Marketing Partnership Strategy.
• Knowledge of gaming and live streaming industries is a plus.
• Excellent written and verbal communication skills, with the ability to effectively articulate complex ideas and strategies.
• Strong analytical and problem-solving skills, with experience in data-driven decision-making.
• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting deadlines.

Working at Coda

With Codans spread across over 20 countries worldwide, our fast-paced, challenging, and highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.

If you have a passion for pushing boundaries and thrive on continuous improvement through experimentation, we would love to hear from you!

Our Perks*

Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Well-being Program - because you matter!

Customized Benefits: Tailor your benefits with our flexible plan.

Growth Opportunities: Unlock your potential through clear progression paths.

Skill Development: Access training resources to fuel your personal and professional growth.

Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.

Family Support: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.

*Benefits are reviewed and updated on a yearly basis

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.

Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!