Marketing Lead

Posted 20 Days Ago
Be an Early Applicant
Lahore, Punjab
Senior level
Information Technology
The Role
The Marketing Lead will drive inbound sales strategies, optimize lead generation, collaborate with stakeholders, and manage marketing campaigns to convert leads into customers.
Summary Generated by Built In

As Marketing Lead, you will contribute to upscaling the overall sales trajectory of technology services, with keen focus on adeptly converting the inbound prospects into successful closures. Your strong inclination towards innovation &  delight in pioneering novel strategies will wield a profound influence on both our business & clientele. 


If you envision yourself working with smart teams to deliver unparalleled outcomes & be the best-in-class professional, Kwanso is where you need to be! 

WHAT YOU’LL DO:

  • Defining the Inbound sales strategies, setting goals with collaboration of leadership, achieving the overall targets effectively 
  • Identify key priorities & opportunities to optimize lead generation efforts for sustainable growth 
  • Create & effectively manage the inflow of leads i.e to qualify leads during calls, carry out successful demos & assist the business prospects 
  • Filter & analyze the prospect needs, summarizing it to the technical team & prioritizing tech road-map according to the customer 
  • Collaboration with important stakeholders to align the sales strategies with marketing & branding efforts, creating & posting relevant content to various  SM platforms to maximize customer attraction 
  • Strategize & successfully execute various marketing campaigns using email & other tools that resonate with our audience & effectively promote our services 
  • Turning leads into active customers by following up with them to sign proposals 
  • Utilize CRM software to track leads, manage customer interactions, & analyze sales performance metrics to refine strategies

  • More than 5 years of industry experience with a track record of successful inbound sales for one or more technology companies 
  • Expertise in various inbound outreach & inbound lead generation techniques
  • High ratio of converting prospects to qualifying leads during calls 
  • Expertise in optimizing email automation workflow, composing & sending proposals 
  • Strong leadership skills, with experience in leading & managing teams Proficiency in CRM software( (e.g., Salesforce, HubSpot) and email marketing tools
  • Business & tech educational background will be preferred 
  • Analytical mindset with the ability to interpret data 
  • Excellent communication & interpersonal skills

HOW WE WORK:

  • Annual Pay Raise - Higher the performance, better the numbers 
  • Quarterly Bonuses - Complete a year & get financial rewards each quarter 
  • Provident Fund & EOBI - Adds up to your retirement plans 
  • Health Insurance - We’ve got you covered 
  • Annual Leaves  - 20 Paid days off in a year other than the gazetted holidays 
  • Work Hours Relaxation - Getting exhausted, take a pause & cool down 
  • Interest Free Loan facility - Avoid hefty banking interests 
  • Annual Recreational Trip - Great time to spend with colleagues outside office 

WHO WE ARE:

  • We are an established custom design & development company with a proven record of delivering tons of successful projects to our partners including startups, small & mid-sized companies & brands with no specific industry vertical. 
  • Kwanso was founded in April, 2014 in Lahore & later formed its subsidiary in Bay Area (SF) in 2015. 
  • Our work comprises modern tech that enables us to be the experts in the modern open source technology stacks for web & mobile. We want to stay highly focused on cool tech.
  • We have delivered for brands like Whirlpool, Sears, UFC, Kimberly Clark, PBS Kids & Bushnell to name a few, our complete client-base is from the United States.

DISCLAIMER: 


Kwanso is an equal opportunity employer: we value diversity & do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age or marital status etc.


By submitting your application, you agree that Kwanso may collect your personal data for recruiting & related purposes.

Top Skills

Crm Software
Email Marketing Tools
Hubspot
Salesforce
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The Company
HQ: San Ramon, California
77 Employees
On-site Workplace
Year Founded: 2012

What We Do

Kwanso is a design and development consultancy that brings product ideas to life. For over 10 years, we have delivered for startups, digital agencies, mid-size enterprises, and Fortune 100 companies. We are a true technology partner and provide highly productive teams to deliver the product on time and within budget.

Kwanso offers the following product ideation and development services:

❖ Web and mobile development
❖ Discovery workshops
❖ UI.UX design
❖ Proof of concepts
❖ QA testing

We practice lean development methodologies, push for progress, and strive to make a difference every single day.

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