Lifecycle Manager

Posted 15 Days Ago
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Oak Brook, IL
Hybrid
Senior level
Automotive • Hardware • Internet of Things • Mobile • Software • App development • PropTech
We make access simple.
The Role
The Lifecycle Manager will lead the development and execution of CRM programs, focusing on integrated cross-channel marketing campaigns to enhance customer engagement and retention. Responsibilities include overseeing audience activation, optimizing customer journeys, ensuring compliance, and collaborating with Marketing and IT teams to improve overall performance and user experience.
Summary Generated by Built In

If you are a current Chamberlain Group employee, please click here to apply through your Workday account.

Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain, found in millions of homes, businesses, and communities worldwide.

As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem. 

This is a role within Chamberlain Group's Marketing function. The role will report to the Senior Manager, CRM. This role will be part of the Demand Generation team, focused on planning and executing B2B and B2C marketing campaigns via email and push.  This role will (i) Own development of CRM programs including strategy, development, and execution of integrated cross-channel campaigns to increase customer engagement, conversion and retention, (ii) Work cross-functionally across Marketing and IT teams build fully integrated demand generation programs while ensuring best practices are implemented and customer journeys and digital user experiences are optimized, (iii) Oversee segmentation, subject line planning, send times, email creative reviews, promotional accuracy, and standard reporting. This role requires a minimum of a Bachelor’s Degree in Business or Marketing with 5+ years of experience in email and push notification deployment and management and 1+ years hands-on experience with Marketing Automation platform.

Job Responsibilities:

  • Own development of CRM programs including strategy and development of integrated cross-channel campaigns to improve primary KPIs: Deliverability, Open and Click Rates, Click Conversion, and LTV

  • Work cross-functionally across Marketing teams to build fully integrated digital marketing programs while ensuring digital best practices are implemented and customer journeys and digital user experiences are optimized.  Update programs as needed for planned and unplanned business changes and promotional updates; efficiently and effectively modify email plans accordingly to enhance overall channel performance and meet shifting needs of the business

  • Oversee audience activation of data driven marketing. This role has direct responsibility to build, test, schedule, deploy, and report on standard KPIs for email, push and SMS programs to support the full customer journey

  • Lead integration of CRM programming across digital and non-digital channels to deliver the optimal end user experience

  • Enable data driven marketing at Chamberlain Group through campaign design, tactical execution, and measurement/reporting for email, push, SMS channels targeting end users

  • Advise on customer messaging and creative to drive engagement, conversion, customer acquisition and retention

  • Continuously test content, creative and contact cadence across multiple formats and platforms to maximize outcomes and conversion

  • Troubleshoot and problem solve as necessary to address delivery issues, excessive bounce rates, or significant unsubscribing

  • Ensure compliance with CAN-SPAM Act and all other applicable regulations and best practices

  • Review ESP and CRM technology platforms and make recommendations to ensure best in class support for Chamberlain Group’s digital CRM programs; Partner with Marketing Technology and IT teams in implementation and enhancement of CRM technology

  • Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.

  • Protect Chamberlain Group’s reputation by keeping information confidential.

  • Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.

  • Contribute to the team effort by accomplishing related results and participating on projects as needed.

Job Requirements:

  • Bachelor's Degree in Business or Marketing

  • 5+ years of Marketing experience, 1-2 years working directly in Marketing Cloud and Pardot, with a deep understanding of customer lifecycle management and demonstrable track record of applying data-driven personalization strategies

  • Ability to work in matrixed organization

  • Ability to travel 10% - internationally and domestically

#LI-Hybrid – Oak Brook, IL

#LI-MD1

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.  

 

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].

NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.

Top Skills

CRM
Marketing Automation

What the Team is Saying

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Reshmi
The Company
HQ: Oak Brook, IL
5,637 Employees
Hybrid Workplace
Year Founded: 1954

What We Do

Chamberlain Group is a global leader in intelligent access and Blackstone portfolio company. Our innovative products, combined with intuitive software solutions, comprise a myQ ecosystem that delivers seamless, secure, access to people's homes and businesses. Our recognizable brands, including LiftMaster® and Chamberlain® , are found in 50+ million homes, and 10+ million people rely on our myQ® app daily to control and monitor their homes, communities and businesses, from anywhere. Our patented vehicle-to-home connectivity solution, myQ Connected Garage, is available in millions of vehicles from the leading automakers.

Why Work With Us

At CG, our ONETEAM is united by our mission to make access simple. As a pioneer in the smart access industry, you'll have the opportunity to develop products that make a direct impact on the daily lives of millions of people -- allowing them to seamlessly and securely access their homes, communities and businesses.

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Chamberlain Group Teams

Team
Product + Tech
Team
myQ
About our Teams

Chamberlain Group Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We seek to balance individual, collective and business needs while leveraging the benefits of working remotely and working in the office.

Typical time on-site: Not Specified
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HQGlobal HQ
Our headquarters is located in the Chicagoland area. Oak Brook is home to many global company headquarters that offers great restaurants, world-class shopping and hotels. Our office is set in a peaceful, natural space that offers a walking path to enjoy the outdoors.

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