Marketing Executive

Posted 5 Days Ago
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London, Greater London, England
1-3 Years Experience
Cloud • Information Technology
The Role
The Marketing Executive will develop and implement multi-channel marketing campaigns to promote brand awareness and support commercial plans. Responsibilities include designing ABM strategies, analyzing campaign performance, collaborating on marketing activities, creating content, managing events, and launching products.
Summary Generated by Built In

Description
About ITRS

Recognised as a Great Place to Work, ITRS is an Enterprise SaaS provider with industry-leading solutions. Our prestigious customer base includes 90% of the world's top investment banks. We are backed by leading private equity investors and are rapidly growing.


Our headquarters are in Shoreditch - London's tech hub – with offices in other UK and global locations from the Netherlands to Manila, NYC and Florida. We pride ourselves on a diverse, friendly, dynamic culture - with a focus on internal promotion and developing our people.

Scope of Role

We’re looking for a dynamic Marketing Executive to join our team in Shoreditch, London. Reporting to our Commercial Marketing Leaders, you’ll collaborate with colleagues across the globe, contributing to innovative, multi-channel marketing campaigns. This is a unique opportunity to work in a B2B technology environment, developing world-class marketing strategies using the latest tools and techniques. 

As a Marketing Executive, you will:

  • Develop campaigns: Implement and contribute to multi-channel marketing campaigns that promote brand awareness, engagement, and conversion for important commercial plans. 
  • ABM strategy: Support in designing and implementing Account-Based Marketing (ABM) tactics to improve pipeline growth from main accounts. 
  • Campaign analysis: Analyse the performance of campaigns, providing insights to improve future efforts. 
  • Cross-team collaboration: Work with the wider marketing team to align email (Pardot) and paid digital activities (social, programmatic display, search, content syndication) with marketing campaigns. 
  • Content development: Partner with the Content Manager to create impactful marketing materials across web, video, and print formats. 
  • Event management: Lead the planning and execution of marketing events, including trade shows, webinars, and networking functions. 
  • Product launches: Collaborate with the product team on launching new offerings. 
  • Customer marketing: Create customer marketing nurture campaigns, using content and automation tools (e.g. Pardot) to support customer engagement, retention, and upsell opportunities. 
Requirements
  • At least 1-2 years of experience in a B2B marketing environment, in SaaS or software, with a focus on digital campaigns and demand generation. 
  • Hands-on experience with Account-Based Marketing (ABM) tools and strategies that have targeted B2B MQLs. 
  • Data-driven: The ability to analyse data and identify opportunities for optimization. 
  • Project management skills, with the capability to manage multiple priorities and meet deadlines. 
  • Creative problem-solving: A positive, solution-focused mindset that thrives in a fast-paced environment with ambitious targets. 
  • Communication skills: A confident communicator who can engage with senior stakeholders and articulate creative ideas. 
Benefits
  • Health Insurance and Dental Health Cover for you and your dependants
  • Employee Assistance Programme
  • Pension
  • Flexible Hybrid Working
  • Enhanced Parental Leave
  • Travel Insurance
  • Life Assurance
  • Income Protection
  • Referral Bonus
  • Buy and Sell Holiday
  • Training Reimbursement

ITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.


We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.

Top Skills

Pardot
The Company
New York, NY
305 Employees
On-site Workplace
Year Founded: 1997

What We Do

ITRS drives unified, intelligent monitoring to create competitive advantage from IT performance. The ITRS monitoring platform gives customers actionable intelligence from their IT. It enables users to identify, rectify, and actively prevent IT failures from happening - now and in the future – and drive better business performance from the outcomes.

By monitoring on-premises, cloud or hybrid IT estates, ITRS users can improve operational resilience for compliance and business continuity purposes. Other benefits include cost efficiencies, increased flexibility of their IT environments and improved customer experience.

With deep monitoring capabilities for legacy technologies, dynamic cloud environments and service-based architectures, ITRS serves more than 4,500 clients worldwide.

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