Marketing Data Steward Senior Lead

Posted 2 Days Ago
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São Paulo
Senior level
Food
The Role
Lead data stewardship efforts focusing on marketing data quality governance, aligning AI strategies with business goals and driving consumer engagement initiatives.
Summary Generated by Built In

Job Description:

This role is a project-based transformation role and has a current expected end date of ‘31st December 2026’. As we move closer to ‘31st December 2026’ we will work with you to explore other opportunities for employment within the Mars family of companies.  If a suitable alternative role is not available at that time, your employment will end.

 

Join us at Mars Snacking on our journey to revolutionize our business and nearly double its size by 2030! We’re harnessing the power of digital and data to drive innovation across our Mars Wrigley, Health and Wellness, and Retail global business units. At the heart of this transformation is our commitment to leveraging marketing data—customer insights, digital assets, and consumer engagement strategies—to fuel our growth. With the launch of our Chief Data Office (CDO) Organization, we’re setting the stage for a transformative enterprise data strategy that integrates cutting-edge AI and data governance.

As a key player in our CDO team, you’ll focus on enhancing the quality and governance of marketing data, ensuring that customer data and insights are effectively utilized to drive strategic decisions. If you’re passionate about data stewardship and eager to make an impact in the realm of marketing and consumer engagement, this is your chance to be at the forefront of Mars Snacking's data-led AI revolution!

What are we looking for?

  • Data Domain Expertise: Proven experience in marketing and consumer engagement data areas, including Customer, Digital Assets, and Digital Commerce.
  • Seasoned Professional: 7+ years in data analysis, architecture, management, and quality, with a focus on AI and technical disciplines with a Bachelor's Degree.
  • Data Stewardship Experience: Recent roles in data stewardship preferred, with a knack for capturing business data requirements.
  • Governance Guru: Familiarity with tools like Collibra, Informatica, SAP, and Microsoft Purview.
  • Master Data Management Knowledge: Experience with core data objects such as Customer and Vendor data.
  • Communication Skills: Ability to engage effectively with both technical and non-technical audiences at all levels.

What will be your key responsibilities?

  • Lead the Charge: Support the Global Director in executing a bold Data and AI stewardship strategy for Marketing and Consumer Engagement, aligning efforts with business goals.
  • Governance and Quality Champion: Capture critical data mappings and collaborate on a logical data model, ensuring adherence to data governance policies and maintaining FAIR metadata.
  • AI/Analytics Innovator: Analyze and optimize data plans for AI/Analytics, focusing on marketing data to drive consumer engagement and innovation, while working closely with architects and scientists to ensure data readiness for groundbreaking analytics models.
  • Cross-functional Collaborator: Engage with global and regional data stewards to tackle data issues head-on and communicate progress to stakeholders.
  • Continuous Improvement Advocate: Stay ahead of industry trends and adapt data stewardship processes to meet evolving needs, while supporting data literacy initiatives.
  • People Leader: Guide Regional Data Stewards to ensure effective management of data assets across regional and market entities.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

#LI-LD1

#LI-Hybrid

#TBDDT

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Top Skills

Collibra
Informatica
Microsoft Purview
SAP
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The Company
HQ: McLean, VA
41,866 Employees
On-site Workplace
Year Founded: 1911

What We Do

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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