Marketing Content Specialist

Posted 3 Days Ago
Be an Early Applicant
Greendale, WI
Junior
Retail
The Role
The Marketing Content Specialist will handle graphic design, website management, email marketing, social media, and event support while ensuring brand consistency.
Summary Generated by Built In

AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are:

EPSI – a distribution company servicing the surface finishing industry with presence in all major global markets.

STM – a manufacturer of pressure sensitive adhesive tapes

SBM – a commercial real estate company that buys, develops, and leases commercial real estate.

Roles & Responsibilities:

1. Graphic Design Support:

o Create and edit marketing materials, website graphics, social media visuals, and product images as needed.

o Ensure brand consistency across all creative assets.

2. Website Management (SEMrush & CMS):

o Manage and optimize five company websites using SEMrush for SEO, site audits, and keyword tracking.

o Implement website updates, including product listings, blog posts, and landing pages.

o Collaborate with internal teams or external developers for major site changes.

3. Email Marketing & Funnels:

o Build, schedule, and manage email campaigns for two companies, ensuring proper audience segmentation and automation.

o Monitor and analyze campaign performance, making data-driven adjustments to improve engagement and conversion.

4. Tradeshow Support (Infrequent):

o Assist with event planning, booth setup logistics, and marketing collateral for tradeshows.

o Coordinate pre- and post-show marketing efforts, including lead follow-ups.

5. Marketing Literature & Requests:

o Maintain an organized library of marketing collateral and fulfill literature requests for sales teams and customers.

6. Amazon Daily Operations:

o Oversee daily tasks such as updating product listings, managing customer reviews, and monitoring inventory.

o Assist with Amazon advertising (PPC campaigns) and troubleshooting listing issues.

7. Social Media Management:

o Plan and schedule content posts (1-2 times per week) across relevant social media platforms.

o Engage with followers, respond to inquiries, and monitor social media analytics for performance insights.

8. Swag Merchandise Management:

o Source, order, and maintain inventory of company-branded merchandise for events, employee engagement, and promotional campaigns.

o Track usage and distribute swag items as needed for tradeshows, sales promotions, and corporate initiatives.

9. Other duties as assigned.

Ideal Candidate Qualifications:

· Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).

· Experience with SEMrush and website content management systems (WordPress, Shopify, etc.).

· Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.).

· Experience with Amazon Seller Central and basic PPC campaign management.

· Strong organizational skills and ability to multitask across different marketing functions.

· Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.).

· Excellent written and verbal communication skills.

·Associates or Bachelor's Degree in Marketing or Related Field Required.

·Certificate or Training in Graphic Design or Similar preferred.

COMPANY BENEFITS

  • Competitive wages and earned commission
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Paid Vacations, Holidays & Personal Days
  • 401(k) with Company match.


Top Skills

Adobe Creative Suite
Amazon Seller Central
Canva
Hootsuite
Hubspot
Klaviyo
Mailchimp
Meta Business Suite
Semrush
Shopify
Wordpress
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Franksville, WI
22 Employees
On-site Workplace

What We Do

AMTRACO is a global holding company headquartered in Franksville, WI. The four distinct operating units owned by AMTRACO are:
EPSI, a distribution company servicing the surface finishing industry with presence in all major global markets;
STM, a manufacturer of pressure sensitive adhesives tapes; FAST, a distributor of tapes and related products for the framing, architectural, signs and trophy markets;
SBM, a commercial real estate company that buys, develops and leases commercial real estate.
AMTRACO manages the shared services of HR, IT, Finance and Marketing.

Similar Jobs

Racine, WI, USA
22 Employees
Oconomowoc, WI, USA
4861 Employees
Wauwatosa, WI, USA
22 Employees

Similar Companies Hiring

McCain Foods Thumbnail
Retail • Manufacturing • Food • Agriculture
Florenceville-Bristol, NB
20000 Employees
Optimum Thumbnail
Software • Retail • Mobile • Marketing Tech • Internet of Things • Digital Media • AdTech
Long Island City, NY
9000 Employees
Grocery TV Thumbnail
Software • Retail • Marketing Tech • Hardware • Digital Media • AdTech
Austin, TX
45 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account