Marketing Communications Specialist

Marketing Communications SpecialistThe Company

Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.

Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.

Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe.  We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.

If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!

The Integrated Marketing Communications Specialist leads the planning, creation, and execution of our trade brand external communications. This role involves understanding our target audiences, selecting appropriate media and platforms, and setting a content calendar to maximize engagement. This position works cross-functionally with our sales, marketing, and customer experience teams to ensure consistency in messaging and to strategically time communications for maximum impact. Responsible for planning, implementing, and monitoring the Trade Brands Social Media strategy for multiple brands and apps.

• Define and implement a strategic approach for external communications targeting sales teams, customers, and other trade stakeholders

• Determine appropriate platforms and media for each type of message, adapting content to suit different channels (e.g., newsletters, email, video, etc.)

• Create and maintain a content calendar that aligns with product launches, tradeshows, events, and other critical company timelines

• Set a cadence for regular communications, balancing frequency and content type to avoid audience fatigue while maximizing impact

• Measure ROI on the various channels and provide recommendations for further development or canceling various channels

• Draft and edit high-quality communications that are clear, concise, and aligned with brand voice and goals

• Work with internal teams or create relevant content, videos, and other multimedia content as needed

• Liaise with sales, marketing, product, and customer experience teams to ensure that communication goals align with business objectives

• Gather insights from each team to stay informed on topics, events, and trends relevant to our audience

• Assess the performance of different communication channels and adjust strategies accordingly

• Continuously refine audience segmentation, using data and feedback to adapt messaging for various demographics

• Ensure consistency and quality across all external communications, adhering to brand guidelines, tone, and style

• Maintain an editorial style guide and develop templates or guidelines for external messaging

• Collaborate with creative team & agency to concept, draft, write, and publish high-quality, original content relevant to Zurn Elkay’s channels, brands, and target audiences, including relevant company and industry issues

• Coordinate with cross-functional business partners to identify and subsequently target key accounts across critical vertical markets, helping to execute paid and earned Media activities that drive demand

• Monitor and respond to customer inquiries on social media outlets daily through community management, fan engagement, and content moderation on current social networks. Provide insight as needed to the marketing and customer care teams.

• Monitor the social media activity of competitors and their audiences and identify relevant trends across social media

• Build a brand following via the company’s social media outlets, moderate conversations; stimulate follower interaction, discussion and engagement. Develop and use a toolkit to measure and monitor social activity and provide suggestions on improving audience engagement, trends, and areas of improvement.

• Maintain the CRM by keeping existing customer records updated and creating new customer records as needed, working closely with Sales to share performance-based insights on lead and demand generation including conversion rates

• Day-to-day contact for our third-party PR agency, coordinating the on-time delivery of all necessary assets to support paid Media initiatives

• Manage the day-to-day use of our CRM and digital marketing tools, including integrations with internal company sales platform and ABM platform Demandbase

QUALIFICATIONS

• Bachelor's Degree in Communications, Journalism, Digital Arts, or Marketing

• 3+ years of experience in content creation, digital marketing, social media, and/or brand engagement, preferably for a national or global B2B brand

• Experience using HubSpot for marketing automation and workflow management

• Understanding of all major social media platforms, particularly LinkedIn, Facebook, Instagram, Twitter, TikTok, YouTube, Houzz and Pinterest. Awareness of relevant online trends and a natural social personality are also a must. 

• Strong writing, editing, and proofreading skills

• Experience in content planning, calendar management, and audience segmentation

• Familiarity with communication tools, content management systems, and analytics platforms

• Familiarity with ABM platforms including Demandbase, Terminus, RollWorks, Foundry ABM, and others

Total Rewards and Benefits

• Competitive Salary
• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
• Matching 401(k) Contribution
• Health Savings Account
• Up to 3 Weeks Vacation
• 12 Paid Holidays
• Annual Bonus Eligibility
• Educational Reimbursement
• Matching Gift Program

**THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.**

Equal Opportunity Employer – Minority/Female/Disability/Veteran