Marketing & Communications Manager, Japan - Based in Tokyo

Nuveen, the investment management arm of TIAA, is one of the largest investment managers in the world with $1.2 trillion in assets under management as of 31 December 2023 and operations in 32 countries. 

Managing a broad array of assets across diverse asset classes, geographies, and investment styles, it provides investors access to a wide range of liquid and illiquid alternative strategies such as real estate, real assets, private equity and debt, in addition to both traditional and fixed income assets.

Its investment specialists offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information, please visit www.nuveen.com.

Overview of the Role 

The role is an exciting opportunity for someone who is looking to further develop their career in Marketing & Communications utilizing a spectrum of marketing and public relations activities. Based in Nuveen’s Tokyo office, this role will be supporting all marketing initiatives for Nuveen’s Japan business and investments teams, working closely with Marketing team in Asia Pacific, as well as the Global Client Group (GCG) and investment teams locally in Japan. 

In addition, the role will be responsible for implementing the media relations activity for Japan in alignment with the global media relations strategy, and co-ordination of the local PR agency.

The candidate will take on a support role within Nuveen’s Asia marketing and global communications teams, working closely with team members in Asia Pacific and London offices, as well as the US marketing teams to leverage existing product material and strategic content, as well as ensure alignment on global corporate messaging and campaigns.. 

The role requires generalist marketing and communications knowledge as well as capabilities to review, create and edit Japanese translations from global/regional English content.

Main Duties and Responsibilities 

• With guidance from APAC Marketing team and the Japan business, implement marketing plans to support the Japan business.

• Leverage existing collateral suite to translate and maintain bespoke local and product collateral as required, ensuring materials are aligned with the business’ Japan strategy and objectives across all APAC. Coordinate required legal and compliance approvals of all marketing materials; maintain central file of all approvals.

• Ensure all marketing initiatives align with capital raising and business priorities and reflect corporate themes stemming from corporate/capital raise/thought leadership/global positioning campaigns.

• Support brand awareness opportunities for business including roll-out of advertising campaigns, events, sponsorship and advertorials.

• Update and maintain Japan website, working closely with the web team. 

• Provide reporting and analysis of marketing programmes.
• Develop strategic media plan and oversee implementation via local PR agency in Japan. Media relations will encompass activity stemming from transactional news, key people news, fund and capital raise activity, thought leadership, product marketing campaigns and wider corporate communications strategy.
• Maintain close co-ordination with the firm’s global PR team to ensure alignment on global corporate messaging and campaigns. 

Technical Skills & Qualifications Required

• 5+ years marketing and communications experience; 7+ years preferred
• University degree preferred
• Qualification in Marketing or Communications preferred
• Experience working in asset management or financial services industries
• Understanding of Japanese and global financial media
• Fluent or native in Japanese. Strong English communications skills 
• Strong knowledge of Microsoft Office products, particularly PowerPoint, essential.

Competencies Required

• Enthusiastic individual, with a collegiate approach, able to work in a culturally diverse organisation and at different levels of the business
• Excellent communication skills with the ability to express complex issues succinctly and clearly to business partners
• Strong organizational skills 
• Demonstrates diligence, analytical approach and works proactively to resolve issues 
• Able to think independently and challenge in an appropriate manner 
• Experience of working on a broad range of matters with a flexible attitude
• Comfortable operating in/with a multi-location and multi-national extended team
• Able to operate under time pressure
• Ability to multi-task
• Self-directed, self-starter, and motivated with the ability to work in a complex organization
• Ability to assess and interpret complex information and synthesize key messages visually and verbally into marketing documents and other written materials
• Developed interpersonal skills including a proactive approach to resolving conflicts/ overcoming inefficiencies 
• Able to think independently and challenge/escalate issues in an appropriate manner 

Preferred Skills
• Knowledge of any of the following (or related marketing platforms): Pardot, Seismic, Percolate, Cvent, Thirdlight, AdMaster, InDesign
• Cross border and multi-lingual experience/skills
 

This role requires no regulatory designation.

Nuveen is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.

Nuveen offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. Please contact [email protected] should you require any assistance.

Related Skills

Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management

_____________________________________________________________________________________________________

Company Overview

Nuveen is the investment management arm of TIAA. It is one of the largest global asset managers with specialist knowledge across a wide array of asset classes, including fixed income, listed equities and alternatives. Nuveen is driven not only by the independent investment processes across the firm, but also the insights, risk management, analytics and other tools and resources a truly world-class platform provides. As a global asset manager, our mission is to work in partnership with our clients to create outcome-focused solutions to help them secure their financial future. For more information about the firm please visit our website at www.nuveen.com

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: [email protected]

Privacy Notices

For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.

For Applicants of Nuveen residing in Europe and APAC, please click here.