Marketing & Branding Specialist

You will be covering marketing communication, digital marketing and PR activities within the markets of Romania and Bulgaria.

This is the role

• Secure local implementation of company purpose and positioning

• Implement design, layout, and contents for all outgoing marketing communication, securing visual identity and tone of voice across all communication tools and channels

• Secure coordination with external stakeholders (agencies, printing companies, others…)

• Copy writing - Editorial content (brochures, web, Social Media, and other communication platforms…)

• Strengthen brand awareness through the following actions, defining the correct KPI’s and keeping track of the ROI:

• Marketing communication related PR / advertisement / media planning / e-mailing campaigns /digital advertisement

• Social media strategy and execution

• Support in the implementation of lead generation actions/campaigns according to the strategy and define the correct KPI’s to follow the plans.

• Create and manage the logistic aspect of promo materials for events (seminars, workshops, trade fairs, etc.) and other purposes (gifts for occasions), POS materials as well as printed materials creation, distribution and storage..

• In collaboration with Sales Department, according to the strategy, support in the implementation of the main sales promotion actions/campaigns and events, defining the correct KPIs to follow the plans.

• Maintain customer contact in order to keep connection with the market, in collaboration with sales.

• Support in securing the correct implementation of digital tools and digital advertisement

• Co-ordinate and monitor local web site contents and online advertising material

• Assure that the web site contents, software and applications respect the local law and Group policies, according to input from the legal department, and including the technical specialist when necessary

• Continuous improvement on website content

• Increase customer experience and improve internal processes via digital tools

• Newsletter and general comm creation with Marketo tool

• Implement internal and corporate communication for promotional campaigns and advertising

• Contribute on the financial management of the department (budget, estimations, expenditures)

This is who you are

A bachelor’s degree in journalism, marketing, communications or a related field

At least 2 years of experience in a similar position

Excellent analytical skills

Good communication and interpersonal skills

Attention to details

Critical thinking and problem-solving skills

Ability to work under pressure and motivation to succeed in a competitive environment

Ability to work with teams and collaborate

Time management and multitasking skills with the ability to prioritize tasks