Marketing Automation Specialist

Posted Yesterday
Be an Early Applicant
Montréal, QC
Junior
Cloud • eCommerce • Payments • Sales • Software
The Role
The Marketing Automation Specialist is responsible for implementing and evolving marketing automation initiatives to support customer acquisition, retention, and engagement. They will manage email marketing programs, optimize campaigns, ensure GDPR compliance, and collaborate with stakeholders to analyze performance metrics.
Summary Generated by Built In

Hi there! Thanks for stopping by 👋

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place! We’re seeking a Marketing Automation Specialist to join our Performance Marketing team in Montreal. 

The Marketing Automation Specialist is a technical expert responsible for implementing and evolving marketing automation global initiatives for Lightspeed. They will play a key role in supporting the region's needs and ensuring that strategies are optimized based on provided insights. The team consists of 50 people located in North America, Europe and Asia-Pacific. They are responsible for developing and executing campaigns to drive customer acquisition, retention and engagement.

What you’ll be doing:

  • Work closely with the other Marketing Automation Specialists, Team Leads, and internal stakeholders to launch, manage and optimize email campaigns to drive business goals
  • Responsible for email marketing program development and execution, including segmentation, testing and deployment, and process optimization
  • Manage and maintain email calendar across various regions and business verticals
  • Support strategic programs across the customer lifecycle (batch sends, journeys and triggers)
  • Launch, develop and manage operational and marketing messages for leads and existing customers on our website (in-app messages)  using our chat software (Intercom)
  • Be responsible for the management of our marketing automation tools

Work with key stakeholders to define KPIs, create reporting, and analyze campaign performance.

  • Manage the email database to ensure compliance with GDPR, CASL and other privacy regulations

What you need to bring:

  • 2+ years experience in marketing automation or email marketing
  • Hands-on experience creating and maintaining automation workflows and triggers with enterprise-level ESPs and CRMs (Pardot, Hubspot, Salesforce)

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try!

What’s in it for you?

Come live the Lightspeed experience...

  • Ability to do your job in a truly flexible hybrid environment (3 days/week in the office);
  • Genuine career opportunities in a company that’s creating new jobs every day;
  • Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that’ll keep you happy, healthy and (not) hungry:

  • Lightspeed RSU program (we are all owners)
  • Unlimited paid time off policy
  • Flexible working policy
  • Health insurance
  • Health and wellness benefits
  • Possibility for transit fees to be covered
  • Paid leave assistance for new parents
  • Linkedin learning
  • Volunteer day

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

 

 

Lightspeed handles your information in accordance with our Applicant Privacy Statement.

 

Top Skills

Hubspot
Pardot
Salesforce
The Company
HQ: Montréal, QC
2,174 Employees
On-site Workplace

What We Do

Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop commerce platform helps merchants innovate to simplify, scale and provide exceptional customer experiences.

The cloud solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financing and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD). With teams across North America, Europe and Asia Pacific, the company serves retail, hospitality and golf businesses in over 100 countries.

...

En propulsant les entreprises qui constituent la base de l'économie mondiale, la plateforme de commerce unique de Lightspeed aide les commerçants à innover pour simplifier, faire évoluer et offrir des expériences client exceptionnelles.

La solution infonuagique transforme et unifie les opérations en ligne et physiques, les ventes multicanales, l'expansion vers de nouveaux emplacements, les paiements mondiaux, le financement et la connexion aux réseaux de fournisseurs.
Fondée à Montréal, au Canada, en 2005, Lightspeed est doublement cotée à la Bourse de New York et à la Bourse de Toronto (NYSE : LSPD) (TSX : LSPD). Avec des équipes réparties en Amérique du Nord, en Europe et en Asie-Pacifique, l'entreprise est au service des entreprises de vente au détail, d'hôtellerie et de golf dans plus de 100 pays.

Similar Jobs

Montréal, QC, CAN
1983 Employees

Desjardins Logo Desjardins

Senior Advisor, Marketing

Fintech • Payments • Financial Services
Lévis, QC, CAN
40858 Employees
Montréal, QC, CAN
4055 Employees

Similar Companies Hiring

Hedra Thumbnail
Software • News + Entertainment • Marketing Tech • Generative AI • Enterprise Web • Digital Media • Consumer Web
San Francisco, CA
14 Employees
HERE Thumbnail
Software • Logistics • Information Technology
Amsterdam, NL
9000 Employees
True Anomaly Thumbnail
Software • Machine Learning • Hardware • Defense • Artificial Intelligence • Aerospace
Colorado Springs, CO
131 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account