Marketing Automation Specialist, Resi

Marketing Automation Specialist, Resi

Location: Hybrid (3 days in office per week) in Allen, TX only

About the Role:

Resi Media, LLC, a Pushpay company, is a privately held technology company broadcasting content for thousands of organizations around the globe. The industry leader in providing ultra-reliable live streaming to both physical venues and web destinations over a standard internet connection. Resi provides world-class technical support and customer service, having one of the highest satisfaction rates in the media industry.

We are seeking a skilled and certified Marketo Marketing Automation Specialist to join our dynamic marketing team. In this role, you will be responsible for designing, implementing, and optimizing marketing automation campaigns to drive lead generation, nurturing, and customer engagement. Your expertise will help us build scalable, data-driven marketing processes that align with our strategic goals.

Ranked number 10 by Seattle Business Magazine in the ‘Washington’s 100 Best Companies to Work For’ list in the large companies category for 2024; and named as one of BuiltIn ‘Best Places to Work’ in Seattle, Denver and Dallas for 2025.

Benefits and Compensation:

We have a passion for making all employees feel supported. In addition to having a genuine interest in helping you do your best work and drive your career, we offer:

• 100% employer-paid premiums for Medical HDHP Plan, Dental, and Vision for employee

• 70% employer-paid premiums for Medical PPO Plan for employees, and Medical, Dental, and Vision for dependents

• 401K match

• Hybrid work model - 3 days in the office / 2 days remote each week

• 12 paid Company Holidays

• 2 paid Volunteer Time Off days

• 15 days PTO, to start, increases with tenure and seniority.

• Paid parental and adoption leave

• Compensation Range: $77,452 - $89,500

Compensation ranges are determined by role and location. The range displayed on each job posting reflects the pay range for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

What You’ll Do:

• Manage the end-to-end configuration and execution of Marketo campaigns, including email marketing, landing pages, nurture programs, and scoring models.
• Collaborate with marketing and sales teams to define campaign objectives, target audiences, and KPIs.
• Create and maintain Marketo workflows, segmentation strategies, and lead lifecycle processes.
• Ensure seamless integration between Marketo and CRM systems (e.g., Salesforce) for accurate data flow and reporting.
• Conduct A/B testing to optimize campaign performance, email deliverability, and engagement rates.
• Monitor campaign performance, analyze data, and generate actionable insights to improve ROI.
• Ensure compliance with data privacy regulations in all campaigns.

What You’ll Bring:

• Marketo Certified Expert (MCE) certification is required.
• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of hands-on experience with Marketo in a B2B or B2C environment.
• Proficiency in integrating Marketo with CRMs, such as Salesforce.
• Strong understanding of email marketing principles, lead nurturing, and lead scoring.
• Analytical mindset with experience using data to inform campaign decisions.
• Excellent project management and organizational skills. Familiarity with Asana is preferred.
• Experience with additional marketing tools (e.g., Google Analytics, SEMrush, or HubSpot).
• Familiarity with ABM strategies and tools.
• Preferable advanced skills in reporting and data visualization tools (e.g., Tableau or Power BI)
• Knowledge of HTML and CSS for email and landing page customization is a plus.
• Experience working with or marketing to churches, religious organizations, or non-profits is preferred.

Work Environment & Physical Demands: 

Prolonged periods of sitting at a desk and working on a computer will be required. This role consistently operates standard office equipment such as computers and phones. This is largely a sedentary role but may occasionally require lifting up to 50 pounds, walking, bending, or standing as necessary. This description reflects management's assignment of essential functions, it does not prescribe or restrict the tasks that may be assigned.

If you require a modification to your work equipment or furniture please contact the People Team - [email protected]

Pushpay is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. Pushpay uses E-Verify to confirm employment eligibility. Head to our career page to learn more.

If you have a disability under the Americans with Disabilities Act or similar law, or you require religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Pushpay, please contact [email protected].

About Pushpay

Pushpay helps organizations and communities come to gather & stay connected, strengthening community, connection, and belonging through our suite of mobile apps, management software, and giving technology. Our 550 Pushpay teammates support 10,000+ customers as they drive social good, and we’re honored to have processed over $15 billion in charitable giving. We’re growing fast, including some exciting acquisitions in recent years, and we need driven talent. Join Pushpay and grow with us!