ARE YOU A CURRENT US FOODS EMPLOYEE? PLEASE APPLY DIRECTLY THROUGH OUR INTERNAL WORKDAY CAREER SITE
Join Our Community of Food People!
As a Marketing Automation (Email Marketing) Specialist, you will be responsible for developing and executing effective email marketing campaigns tailored to our B2B audience.
This position is virtual/remote which means the work can be completed from anywhere is the United States except Hawaii or United States Territories.
RESPONSIBILITIES
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Campaign Strategy: Collaborate with the marketing team to develop and implement comprehensive email marketing strategies that align with business objectives and target B2B customers.
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Salesforce Marketing Cloud: Utilize your knowledge of Salesforce Marketing Cloud to create, customize, and optimize email templates, automation journeys, and customer segmentation.
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Content Creation: Work closely with content creators to develop engaging email content, including newsletters, product announcements, event invitations, and more.
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A/B Testing: Conduct A/B tests on subject lines, email copy, design, and calls-to-action to optimize open rates, click-through rates, and conversion rates.
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Segmentation: Create and manage segmented email lists to deliver targeted messages to specific B2B customer segments, ensuring relevant and personalized content.
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Automation: Develop and maintain automated email workflows, drip campaigns, and trigger-based emails to nurture leads and engage customers throughout their journey.
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Data Analysis: Monitor email campaign performance, analyze metrics, and provide actionable insights to optimize campaigns for better results.
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Compliance: Stay informed about email marketing regulations (e.g., CAN-SPAM, GDPR) and ensure all email campaigns adhere to legal requirements.
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Reporting: Generate regular reports on email marketing performance and share insights and recommendations with stakeholders.
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Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.
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Other duties as assigned by manager
SUPERVISION:
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N/A
RELATIONSHIPS
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Internal: Work closely with key stakeholders across marketing and creative teams.
WORK ENVIRONMENT (Select one)
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Remote: This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.
MINIMUM QUALIFICATIONS
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3 years of experience in email marketing, preferably in the B2B space.
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Experience in Salesforce Marketing Cloud and other marketing automation tools.
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Strong written and verbal communication skills, with an eye for detail.
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Analytical mindset and the ability to translate data into actionable recommendations.
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Knowledge of B2B marketing best practices and trends.
EDUCATION
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Bachelor's degree in Marketing, Communications, or a related field.
CERTIFICATIONS/TRAINING
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Certification in Salesforce Marketing Cloud is a plus.
LICENSES
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N/A
PREFERRED QUALIFICATIONS
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Experience with HTML and CSS is a plus.
PHYSICAL QUALIFICATIONS
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Standard required physical activities including length of time performing each activity.
Universal pay verbiage:
Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law. The expected base rate for this role is between $55,000-$90,000
This role will also receive annual incentive plan bonus.
Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here: https://www.usfoods.com/careers/benefits.html.
***EOE Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Protected Veteran/Disability Status***
Top Skills
What We Do
US Foods is one of America’s great food companies and a leading foodservice distributor, partnering with approximately 300,000 restaurants and foodservice operators to help their businesses succeed.
With 28,000 associates and more than 70 locations, US Foods provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions.
US Foods is headquartered in Rosemont, IL, and generates more than $28 billion in annual revenue. Visit usfoods.com to learn more.
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Rules of Engagement Statement:
We are proud to support community engagement on the US Foods LinkedIn page, and we're excited to see your comments, photos and videos. Please note that the views expressed by the community do not necessarily reflect those of US Foods.
Before posting, please take a moment to read our rules for community content. We reserve the right to remove content that violates these rules.
1. Don't break the law. Content that appears to break the law or that advocates for breaking the law also is not permitted.
2. Be polite and courteous to everyone, even those you disagree with. This also means you may not post anything that is threatening, harassing, abusive, bullying, discriminatory, profane, sexually explicit, obscene, violent, gruesome, or similarly objectionable.
3. Stay on topic for this community and dialogue. Off-topic content may include but is not limited to irrelevant or out of context material, spam, promotional content, and links to third-party sites.
4. Follow LinkedIn's Terms and Conditions.
5. All posts must be by a real person and from a real profile. Content from fake or anonymous profiles is not permitted.
6. Our employees must also follow all of our applicable policies and guidelines, including but not limited to our Code of Conduct and Electronic Social Networking Policy
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