We are looking for a passionate and driven Marketing Automation Manager to join our growing Marketing Planning, Analytics and Operations team where you'll improve our internal marketing tech stack, campaign performance, and collaborate with teams to enhance data and system integrations.
You will report to the Head of Marketing Planning, Analytics, and Operations.
This role will be fully remote in the United States.
You Will:
- Develop and Execute Automation Strategies across Lifecycle: Design and/or implement effective marketing automation and sales sequence strategies to enhance outbound campaigns, lead generation, nurture campaigns, customer engagement and overall revenue growth using platforms like HubSpot, Salesforce and Outreach
- Be a strategic execution lead on all aspects of marketing automation and email marketing with respects to process design, process execution, data quality, system enhancements, and integrations
- Create and deploy new CRM/lifecycle automation to support cross-departmental (i.e., sales, marketing, and customer experience) goals
- Drive the execution of database re-engagement, cold and targeted outbound communications, and other growth initiatives, employing automation to streamline processes and scale operations effectively
- Maintain data hygiene and database/CRM health to ensure accurate targeting and reporting
- Report on key audience, campaign, and pipeline performance metrics and conduct regular reviews to ensure alignment with overarching business goals and objectives
- Develop dashboards and ad hoc reporting
- Collaborate with the content, product marketing and design team to enhance customer engagement and synchronize messaging and branding across all touchpoints
You Have:
- Experience (5+ years) in marketing operations, marketing automation or sales automation
- 3+ years of experience in a B2B organization, direct-to-end user market or organization with complex marketing-sales hand-offs
- Deep understanding of CRM functionalities, automation, and data management
- Able to effectively collaborate with cross-functional teams to drive results
- Proficiency in email marketing, lead nurturing, sales automation and enablement, and campaign execution
- Understanding of B2B funnels, sales pipelines, and how the mechanisms are implemented to control proper lead flow
- Ability to interpret data and make data-driven decisions
#LI-Remote
GO FARTHER WITH VELOCITY
At Velocity Global, we’re building a dream team made up of the world’s best talent. We’re looking for people like you to join us as we make opportunity borderless for people everywhere.
ABOUT VELOCITY GLOBAL
At Velocity Global, our values represent who we are and the company we want to be. We harness the power of our values to bring our unique talents together in pursuit of our common goals. In partnership with our customers and ourselves, we are better together, and together, we win.
We are dedicated to fostering diversity and inclusion across our organization, embracing the rich tapestry of cultures, backgrounds, and perspectives that our global team brings together in offices around the world. Velocity Global is an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage applications from diverse candidates, including those with disabilities, and offer accommodations throughout the selection process upon request.
Velocity Global offers a range of benefits tailored to the location and type of role. A general benefits overview is below:
- Flexible Time Off + Parental Leave
- Health and Dental Insurance
- Retirement Savings + Employee Incentive Plan
- WFH Stipend + Coworking Space
- Company Bonus + Spot Bonuses
Please visit our career page for more information.
Top Skills
What We Do
Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work Platform™ simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. The platform offers a full suite of talent solutions, including global Employer of Record and Contractor Management, to help companies onboard, manage, and pay talent in more than 185 countries and all 50 United States.
Founded in 2014, the company has hundreds of employees across six continents, with plans to double in size in 2022.
As a work anywhere company, Velocity Global employees can create a work experience to fit their lifestyle, giving them the freedom to pursue their passion without the hassle of long commutes, rigid schedules and overlapping work-life demands. We empower people to live life fully, supported by a dynamic culture, growth opportunities and unique benefits. In the words of our founder, Ben Wright: “Professional experiences of a lifetime start here.”
