Lead Marketing Manager - Digital Events

Posted 5 Hours Ago
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Hiring Remotely in USA
Remote
Senior level
Artificial Intelligence • Healthtech • Telehealth
Our mission: eliminating every barrier to mental health.
The Role
The Lead Marketing Manager will design, execute, and manage high-impact digital events like webinars and virtual roundtables. They will handle the full event lifecycle, collaborate with cross-functional teams for cohesive messaging, assist in planning in-person events, analyze event performance, and develop scalable processes for improved efficiency and effectiveness.
Summary Generated by Built In
Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

We’re seeking a strategic and creative Event Marketing Lead with a specialization in digital events to join our dynamic team. In this role, you will be responsible for planning and executing high-impact digital experiences such as webinars, virtual roundtables, and online engagements. You will collaborate across departments to deliver experiences that drive brand engagement and pipeline creation, while also supporting our full events team to ensure cohesive, cross-channel event execution. This role is ideal for someone who thrives in both digital and in-person event environments, is highly organized, and has a passion for creating memorable audience experiences.

What you’ll be doing:

  • Designing and Executing Digital Events: Creating digital event experiences that captivate and educate our audience, such as webinars, virtual roundtables, and other interactive formats. 
  • Full Event Lifecycle Management: Handling every step of the event lifecycle—from planning and through promotion, hosting, and post-event follow-up.
  • Cross-Functional Collaboration: Partnering with demand generation, product marketing, and content teams to develop cohesive event themes and messaging that align with our marketing calendar and campaign themes.
  • Cross-functional Alignment: Working with sales, strategic alliances, channel, and customer success teams to ensure event content resonates with customer and prospect needs and feedback, strengthening relevance and engagement.
  • Support for In-Person Events: Assisting with planning, logistics, and promotion for in-person events, ensuring a consistent brand experience across digital and physical channels.
  • Performance Analysis and Optimization: Measuring and analyzing event performance by tracking attendance, engagement, and lead quality, and applying insights to refine future events.
  • Building Scalable Process: Developing and refining scalable processes for digital event planning, execution, and follow-up to ensure efficiency, consistency, and quality across all digital events. 

What success looks like in this role:

  • Audience Engagement and Growth: Increased attendance and engagement for digital events, resulting in qualified leads and improved brand perception.
  • Measurable Event ROI: Demonstrated event impact on pipeline growth, qualified lead acquisition, and conversion rates, with efficient budget management across digital event channels.
  • Strategic Agility and Innovation: Proactively testing new event formats, tools, and strategies to continuously improve audience engagement and experience.
  • Cross-Functional Impact: Strong collaboration with demand generation, product marketing, content marketing, and sales teams to ensure alignment on messaging and target outcomes.
  • Insightful Reporting: Clear performance reports with actionable insights for stakeholders, using data to inform event planning and strategic adjustments.

What we expect from you:

  • Experience: 8+ years in event marketing, with a strong focus on digital events and demonstrated success managing end-to-end event programs in a B2B environment.
  • Analytical Mindset: Highly data-driven, with experience in analyzing complex data, optimizing events based on performance insights, and applying metrics to make data-informed decisions.
  • Technical Skills: Proficiency with digital event platforms (e.g., Zoom, ON24) and marketing automation tools (e.g., HubSpot, Marketo). Experience with A/B and multivariate testing is a plus.
  • Stakeholder Management: Strong stakeholder management experience; ability to build trusted relationships with relevant internal teams and external stakeholders.
  • Strategic and Tactical Skills: Ability to balance high-level strategic thinking with hands-on management, aligning events with business growth objectives.
  • Collaboration and Communication: Proven experience working cross-functionally with demand generation, product marketing, content marketing, and sales  teams to create cohesive, high-impact events.
  • Creativity and Innovation: Forward-thinking approach to virtual event experiences, eager to experiment with new formats and engagement tactics.
  • Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus.

The target base salary range for this position is $127,400 - $165,700, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. All benefits are subject to individual plan requirements and eligibility criteria.

  • Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans are also available.
  • Employer sponsored 401(k) match of up to 2%
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
  • Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary
  • We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
  • Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
  • Up to $1,000 Professional Development Reimbursement a year.
  • $200 per year donation matching to support your favorite causes.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace

To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values


Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

What the Team is Saying

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The Company
HQ: New York, NY
1,300 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

Life is stressful enough; finding, scheduling, and accessing diverse and quality mental healthcare shouldn't be. Spring Health equips employers and health insurers across the globe to make mental health accessible and achievable.

We use clinically validated AI technology, called Precision Mental Healthcare, to deliver optimal care — from meditation, coaching, therapy, medication, or a combination of all four — to our members. This technology isn't just for our members, but also for our more than 10,000 Providers to be empowered with data and insights to help members get the care they need faster.

Founded eight years ago to address the urgent global mental health crisis, Spring Health’s grown to cover more than 10 million lives through 450 employers, strategic payer relationships, and 27,000 groups that access the Spring Health through a channel partner.

We support employees at global brands like Microsoft, Target, J.P. Morgan Chase and Delta Airlines to deliver best-in-class outcomes for employees and a net positive ROI for employers. Last year, the company became the first and only company in its category to earn external validation of net savings for customers.

Why Work With Us

Our team is dedicated to revolutionizing mental healthcare. We stand by our values and are advocates for our members and team members. Together, we're building solutions with an intensity and focus that has been needed for decades. If you're a builder, come build the future of mental health with us.

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Spring Health Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At Spring Health, 60% of our team members work remotely. If you're in NYC, you have the opportunity to work in the office, but it's not required.

Typical time on-site: Not Specified
HQNew York, NY
Spring Health has signed a lease for about 30,000 square feet at the Moinian Group’s 60 Madison Avenue. The seven-year deal encompasses the entire second and most of the third floor at the property, which faces Madison Square Park in Nomad.

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