Job Description Summary
-Explore, develop, implement and evaluate Digital innovation solutions that address customer needs. Co-create with key stakeholders to build partnerships and collaborations -Lead the delivery of multiple projects across a variety of creative and marketing channels, including print and digital media. Develop and coordinate project plans across the design, development and production stages of a project to support the successful delivery within set KPI's. -Works in collaboration with brand teams technical teams and all functions to maximize value -Provides consultancy, advice and assistance on strategy for commercialization of products, and influence marketing/Marketing Sales Operation team on decision making on Sales Force resource allocation in most optimal ways, through delivery of proven analytics based projects. -Provide analytics support to Novartis internal customers
Job Description
Location – Hyderabad #LI Hybrid
About the Role:
The MR manager will support decision making across the organization adding value as a functional expert in designing innovative research approaches to answer key business questions and support growth by leading the development and execution of primary market research. Proactively combining information from different sources, mainly market research, to evaluate brands’ performance and market trends using innovative statistical analysis techniques. Evaluating the success of marketing initiatives through market research with significant focus on ensuring tight alignment with global brand teams and country insights teams.
Key Responsibilities:
- Plan and design market research analyses based on a sound understanding of the research tools, techniques, datasets, and resources available and their use at various stages of the ‘product life-cycle’
- Have the functional knowledge of and experience using statistical methodologies and analytical models
- Provide effective guidance to planning of studies, including research material design
- Input and guide report structure to illustrate complex analysis in user friendly and easy to digest way
- Provide alternative proposals/different approaches and suggestions for optimization of approach and synergies with other studies executed or planned
- Implement and execute studies on local, regional & global level
- Assist line manager/ MR LT with delivery of financial targets for MR
- Deeply understand customer needs and promote MR service development
- Meet KPIs tied to performance to contribute to overall financial and department success.
Essential Requirements:
- 7-8 years work experience in market research / specialist agencies
- Significant experience of executing small and large multi-country MR studies.
- Experience in working across regions and within a commercial, primary market research team, responsible for managing projects end to end
- Ability to communicate effectively and to have a persuasive and credible presentation style
- Strong business acumen and solution-orientation mindset
- Experience in remote relationships (on-shore/off-shore capability delivery).
- Preferred: Knowledge of the disease areas within the Pharma sector, with strong presentation skills
- University degree BA/BS/MA degree in business, statistics/mathematics, medicine, sciences, health economics, sociology, psychology
- Fluency in English, superior written composition skills
Commitment to Diversity and Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
Accessibility and accommodation:
Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message
Skills Desired
Advertising Campaigns, Analytical Thinking, Brand Awareness, Business Analytics, Business Networking, Collaboration, Delivery Management, Digital Marketing, Digital Media, Email Marketing, Marketing Plans, Marketing Strategy, Media Campaigns, Sales, Strategic Marketing
Top Skills
What We Do
Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide.
