Digital Marketing Operations Associate
Summary
Zeta’s Marketing Operations is comprised of over 50 individuals who provide world class operational support to the stakeholders and clients of Zeta using multiple in-house and commercial performance marketing tools. We are currently looking for an Operations Associate to join our Actions O&O Operations (AOO) team to support meeting the demands of our clients and stakeholders in ensuring the success of their digital marketing campaigns. This is an excellent opportunity for a motivated individual who is passionate about consistently driving results through operational excellence and constantly striving to improve processes.
Essential Responsibilities:
- Compile financial data to produce reports and key metrics that support analysis and decision making.
- Identify, refine, and analyze key operating and reporting metrics for upper management.
- Drive new client and campaign on-boarding end-to-end by working collaboratively with Client Services, Engineering, Web Development and Product Management teams.
- Configure, operate, and monitor Zeta Global’s proprietary and 3rd party tools to execute client marketing campaigns.
- Evaluate performance of campaigns and make optimization recommendations.
- Troubleshoot campaigns that are not meeting expectations.
- Recommend process improvements to increase efficiency and decrease campaign downtime.
Desired Characteristics
- MBA freshers or B.Tech 1-2 years of work experience from a reputable institute; focus in operations or supply chain preferred. (From Tier 1 or at least tier 2.)
- Excellent spoken and written English.
- Proven quantitative and analytical skills.
- Advanced skills in MS Suite, especially MS Excel. Should be able to learn new software and tools quickly.
- An attitude of ownership and teamwork. Should have willingness to learn multiple aspects of Operations and Financial Planning & Analysis.
- Background in digital marketing preferred but not mandatory.
- Flexible and adaptable to change (i.e., Can do attitude / self-starter / works well with others)
About Zeta Global
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc300945353.html
https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-softwareand-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html
What the Team is Saying
What We Do
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow and retain customers more efficiently.
Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
Zeta is deeply committed to enriching our people’s wellbeing and growth throughout their career journeys. Our autonomous environment gives our teammates the freedom and space to grow, be creative, and come up with innovative solutions to reinvent consumer experiences and impact brand growth.
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