CEQUENS is a leading cloud communication platform in the Middle East and Africa region and is dedicated to simplifying communications and building bridges to allow businesses to communicate with their customers, no matter where they are. The company provides Omni-Channel communication API’s enabling enterprises and developers to communicate with their
Our partner network covers MEA region with international access to messaging hubs worldwide and our clients include major banks, credit cards, digital payments, OTT applications, government authorities, health and education, and other industry verticals.
If you have the passion for success and are ready to constantly challenge yourself within a collaborative team-environment join our team.
Role Description
The Marketing Research Analyst is responsible for conducting in-depth research and analysis of business-to-business markets, competitors, and trends to support strategic decision-making. This role involves calculating key market size metrics such as SAM (Serviceable Available Market) and SOM (Serviceable Obtainable Market), providing actionable insights, and supporting marketing strategy development through data-driven findings.
Main Areas of Responsibility
- B2B Market Research & Analysis Conduct detailed research on B2B market trends, industry dynamics, competitor activities, and customer needs within designated country(s)/region(s)
- Focus on gathering insights specific to B2B buyer behaviours, decision making processes, and demand drivers.
- Analyse data to dene total market size, identify serviceable market segments, and assess market penetration opportunities
Data Collection & Interpretation
- Use primary and secondary data collection methods (surveys, interviews, market reports) to gather relevant B2B market information
- Clean, validate, and interpret complex datasets, ensuring data quality and reliability.
- Generate detailed reports, highlighting insights and providing strategic recommendations to support decision-making
SAM & SOM Calculation
- Calculate the Serviceable Available Market (SAM) by estimating the portion of the total market that aligns with the company’s product or service capabilities
- Define the Serviceable Obtainable Market (SOM), representing the realistic share of the SAM that can be captured, considering competition and market conditions
- Present and explain these calculations to senior management and other stakeholders, supporting business forecasts and market entry strategies
Competitive Intelligence
- Conduct in-depth competitor analysis, including market share evaluation, positioning strategies, and performance benchmarks in the B2B space
- Maintain an up-to-date competitor database, supporting strategic marketing and sales planning
Collaboration & Communication
- Work closely with product, sales, and marketing teams to align research insights with B2B marketing strategies
- Provide research support for sales and account management teams by identifying potential business clients and market opportunities
- Communicate research findings and recommendations effectively through presentations and written reports.
Forecasting & Reporting
- Develop forecasting models and market segmentation analyses to predict future market trends and customer demand
- Regularly report on B2B market conditions, identifying growth opportunities and competitive threats
- Evaluate past marketing initiatives to measure success and suggest improvements based on research data
Qualifications and Skills
- Experience 3-5 years of experience in B2B market research, data analysis, or a related role
- Proven experience in calculating TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) in B2B markets
- Strong understanding of B2B buyer behaviour and business decision making processes
- Demonstrated ability to work cross-functionally and collaborate with various teams.
Skills
- Exceptional leadership and communication skills, capable of motivating and directing a team towards achieving strategic objectives
- Profound understanding of market analysis and strategic marketing planning.
- Strong proficiency in data analysis tools such as Excel, SPSS, and other relevant research software
- Excellent communication skills, with the ability to present complex data clearly to different stakeholders
- Analytical mindset with a strong attention to detail. Ability to interpret large datasets, identify trends, and provide actionable insights
- Strong organizational and time management skills, with the ability to handle multiple projects simultaneously
Education
- Bachelor’s degree in Marketing, Business, Economics, or a related field
Top Skills
What We Do
CEQUENS is a multi-award-winning omnichannel communication solutions provider. We are on a mission to simplify customer engagement through our innovation-focused solutions engineered for customer-first organizations.
We support businesses with communication APIs, multichannel applications and connectivity solutions such as SMS, WhatsApp Business, voice, and multifactor authentication. Our product suite aims to solve our customers’ unique problems and cultivate deeper human connections between businesses and individuals in every market we play.
With 5 office locations and 128+ direct network connections, CEQUENS empowers more than 1000 businesses in over 107 countries with faster, better, and stronger communication fine-tuned to their industries. Our platform boasts a 99.96% uptime and is built on industry-leading security standards.
CEQUENS is an ISO-certified and a PCI DSS-compliant company, and has been rated as a Tier One A2P SMS solutions provider in ROCCO's A2P SMS Market Impact Reports 2023. It is also recognized as a Meta Business Partner as well as a value-added service provider for Microsoft Teams Phone and WhatsApp Business. Our vision is to become the most compelling partner for developers, startups, and enterprises looking for simple and meaningful ways to connect.
For more info, contact [email protected]
