Market & Media Strategist

Boundless Inc. is a part of Yahoo headquartered in the U.S. Boundless offers global advertising solutions that support the overseas expansion of Japanese companies and the expansion of overseas companies into Japan by leveraging its extensive experience and knowledge serving as a global company.

About the Role

We are seeking a Market & Media Strategist based in Tokyo to drive data-driven growth strategies for global clients looking to enter or expand in the Japanese market. This role requires expertise in market strategy, media planning, and campaign strategy, and a strong analytical mindset, and deep market research capabilities. The ideal candidate has experience at leading agencies or global brands, with a strong understanding of the Japanese media landscape and its strategic opportunities.

Key Responsibilities

🔹 Market Strategy & Growth Analysis

• Conduct in-depth research on market dynamics, competitor landscape, and industry trends in Japan.

• Develop growth recommendations and expansion strategies tailored to the Japanese market.

• Identify opportunities and challenges for global brands looking to establish or scale their presence in Japan.

🔹 Media Strategy & Planning

• Develop media strategies leveraging Yahoo Japan, LINE, and emerging platforms such as DOOH, CTV, and transit advertising.

• Optimize cross-platform advertising strategies to maximize engagement and ROI.

• Identify new media and advertising opportunities in Japan’s evolving digital landscape.

🔹 Campaign Strategy & Execution

• Create localized, data-driven advertising strategies aligned with client objectives.

• Collaborate with internal teams and external partners to ensure seamless campaign execution.

Requirements:

✔ 10+ years of experience in market strategy, media planning, and campaign strategy, preferably at a leading agency or global brand.

✔ Strong analytical and market research skills, with the ability to translate data into actionable insights.

✔ Proven ability to develop comprehensive market, media and campaign strategies that drive business growth and meet client needs..

✔ Deep understanding of the Japanese advertising landscape and platforms,  across both online and offline channels.
✔ Ability to work cross-functionally with internal stakeholders, media partners, and global brands

✔ Excellent communication and presentation skills.
✔ Fluent in English and Japanese 

Boundless is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Boundless, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19.  This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events).  Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.