Market Launcher - Bilingual (English/Arabic)

Posted 9 Days Ago
Be an Early Applicant
United States
Entry level
Payments • Financial Services
The Role
The Market Launcher role focuses on building relationships within diaspora communities to identify their needs related to money sending. Responsibilities include conducting user research, collaborating with the product team, creating user acquisition strategies, and leveraging digital marketing channels and community engagements to drive business growth.
Summary Generated by Built In
About Zepz

Zepz Group is the group powering leading global remittance brands: WorldRemit and Sendwave. Zepz Group has been disrupting an industry previously dominated by offline legacy players by reducing the barriers to finance and increasing safety and convenience for users. Every day, Zepz Group and its brands work towards unlocking the prosperity of cross-border communities through finance and technology - driven by the vision of a world that celebrates migrants’ impact on prosperity, at home and abroad. Zepz served over 9+ million users through its presence in over 4,600 corridors with over 40 send countries and 90 receive countries

Come join us!

Zepz.io

Our Commitments:

  1. We act like owners - We are relentlessly delivering for our users and spending money thoughtfully. 
  2. We embrace embarrassing honesty - We function best when we're open and honest with one another — especially about our challenges and doubts. 
  3. We have a bias to action - We get to first outcomes quickly, iterate and learn. 
  4. We strive to be better - We may make mistakes, but always learn from them.
  5. We are inclusive - to better reflect and serve our users.

(Looking for candidates to operate in a EST timezone)About the role:

You will be a successful Market Launcher if you:

  • Love to be entrepreneurial. You’re able to do whatever it takes to make the market work. You possess strong habits keeping you energized as you chase specific growth targets over periods of  months in a largely self-directed role.
  • Enjoy interacting with people and building relationships via every channel. IRL, over the phone, SoMe, etc.
  • Are comfortable being scrappy, while staying critical when immersing yourself in the community via different channels.
  • Possess a bias toward action and testing, and are systematic, logical and critical in your approach.
  • Quickly absorb new cultural settings and understand how they might impact Zepz's strategy
  • Are eager to take on an immersive role as this one will require evening and weekend work and a fair amount of travel.
  • Are persuasive and can convince others to pursue a course of action.
  • Are resourceful and prone to find creative fixes to unexpected problems.
  • Are proficient at identifying trends by analysing data sets, and have the intuitive ability to ask yourself the right questions to dig out the underlying causes.

What you will own:

Reporting to the Lead US Market Launcher, you will:

  • Identify the scope of the problems a diaspora community has when it comes to sending money, by embedding yourself in the community, building trust, and asking questions, both via online and offline channels.
  • Ensure our product fits the community’s needs, via user research and close collaboration with our product team.
  • Build relationships and negotiate with key partners and channels in the markets to get access to the community in the most efficient ways and make us “viral.” This could entail community events, Facebook groups, radio or TV shows and more— you’ll have to get creative!
  • Work hand in hand with our digital marketing team, in charge of our paid channels. Use social media, community influencers, and any other methods you see fit to scale the business.
  • Build and test new user acquisition strategies: Defining hypotheses, analysing results, and iterating through new tests as we optimise our user acquisition machine.
  • With your market launcher colleagues, build out our launch playbook further to become even faster and more successful in future markets.
  • Take full ownership of the growth of the markets assigned to you and foster a productive dynamic with all stakeholders.

What you bring to the table: 

  • Moderate level of work experience, working in fast-paced environments. You don't need to necessarily come from a growth, marketing, or startup background. Successful team members have come from the Peace Corps, NGOs, commodities trading, strategy consulting, investment firms, and political campaigns.
  • Fluent in English and Arabic. 
  • Work authorisation: You must possess the right to work in the USA. We are not able to sponsor visas at this time.
  • Willingness to travel (25-75% of the time) and work on weekends if needed. Being close to the market you work with means being where the communities are. For example, attend community events, meet with partners, or do on-the-ground user research. Don’t worry, our market launchers get their time to recharge. They can take days off during the week to make up for weekends, in fact - we make them!

Bonus points if you: 

  • Are familiar with the diaspora communities we serve.
  • Have experience meeting ambitious KPIs (ours are to bring and retain new senders to the app).
  • Have experience launching your own projects.
  • Are fluent in Urdu, Hindi, Spanish, French, or any other language of one of our diaspora communities.

What you’ll get from us 

Please note that the benefits below will apply to permanent roles.  

We have five core benefits for our talent in the US, UK, Philippines, Poland, and South Africa. specifically:

  • Unlimited Annual Leave: Feel free to make the most of your time off and maintain a healthy work-life balance! 
  • Private Medical Cover: ​​You can opt-in to a Private Medical Insurance scheme. This provides you with access to thorough medical coverage, so you can feel confident in your health and well-being.              
  • Retirement: We offer pension schemes to help you plan for and secure your future. 
  • Life Assurance: Life assurance is available to give you peace of mind and protect your loved ones in case of the unexpected.
  • Parental Leave: We offer competitive parental leave schemes to ensure you are spending as much quality time with your new bundle of joy as possible. 

We are also remote-first as an organisation, offering flexibility for you to work where you need to be most productive. In addition to the above, you will discover that we have a range of secondary perks (such as the cycle-to-work scheme and employee discounts) depending on your location, to help you thrive at Zepz!  

Why choose Zepz? 

  • Our team of over 1,000  employees is fully distributed across the world. We are working from coffee shops, homes, and co-working spaces — making us one of the larger fully distributed growth-stage startups in the world but we also offer workspace in our talent cluster locations - spaces we can meet, collaborate and connect.
  • We are proud parents, community organizers, farmers, band members, yoga teachers, YouTube influencers, former Olympians, and serial entrepreneurs.
  • We collectively speak over twenty languages, including Akuapem, Amharic, Bengali, Ewe, Fante, Ga, Igbo, Kalenjin, Luganda, Oromo, Somali, Swahili, Wolof, Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish and Swedish.
  • At Zepz, embodying our commitments binds us together. We are collectively passionate about striving to achieve our vision and purpose -  to continue to provide the best service to our users.

Ready to Apply?

Applications will be reviewed on a rolling basis. If interested, please submit your resume along with a cover letter (optional), highlighting why your experience demonstrates you meet the requirements of the role. Please also indicate the countries in which you have work authorization.

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Zepz is a place where everyone can thrive. 

So however you identify and whatever background you bring with you, and if at all you might need any form of support to make the process as comfortable as possible, please let us know and give us a shot by applying. We want you to be excited to wake up to make an impact every day.


The Company
623 Employees
Remote Workplace
Year Founded: 2021

What We Do

Zepz is powering two leading global payments brands: WorldRemit and Sendwave. We represent brands that disrupted an industry previously dominated by offline legacy players by taking international money transfers online - making global digital payments fairer, faster, and more flexible. Our brands currently send from 50 to 130 countries, operate in more than 5,000 money transfer corridors worldwide and employ over 1,400 people globally. Zepz is a remote-first employer, with team members located across six continents.

On the sending side our brands are 100% digital (cashless), increasing convenience and enhancing security. For those receiving money, our brands offer a wide range of options including bank deposit, cash collection, mobile airtime top-up and mobile money.

www.zepzpay.com

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