Market Development Representative

Posted 12 Days Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
65K-80K Annually
Mid level
Edtech • Analytics
The Role
The Market Development Representative is responsible for driving sales growth in the higher education and corporate learning markets through lead generation, market analysis, and strategy execution. Key tasks include conducting market research, managing a sales pipeline, qualifying leads, and collaborating with cross-functional teams to develop go-to-market initiatives.
Summary Generated by Built In

Description

The Market Development Representative plays a critical role in driving Echo360’s sales growth within the higher education and corporate learning markets. This strategic role focuses on lead generation, market analysis, and sales strategy execution while collaborating with cross-functional teams to unlock new opportunities and deliver sustainable growth for the company’s innovative EdTech and corporate L&D solutions.

This position is FULLY REMOTE; we will consider candidates who are located in many, but not all, states within the United States. For US-based positions, candidates must be eligible to work in the United States for any employer.

Requirements

The Primary Responsibilities for this role include:

  • Conduct comprehensive market research to identify untapped opportunities and emerging trends in the higher education and corporate learning sectors
  • Build, manage, and optimize a robust pipeline of potential clients, focusing on new customer acquisition and expansion sales
  • Qualify opportunities and build trust with key decision-makers to accelerate the sales cycle
  • Develop and execute strategic go-to-market initiatives, including competitive positioning and targeted sales approaches, to establish and grow Echo360’s market presence
  • Partner with marketing, product, and enablement teams to craft tailored campaigns and resources that address specific market needs
  • Monitor and analyze market trends, customer needs, competitor activities, and industry dynamics to refine strategies and inform sales approaches
  • Track performance metrics, and provide actionable insights to improve outcomes.

The ideal candidate for this role will have/be:

  • 3+ years of experience in sales, business development, or market strategy, preferably in EdTech, SaaS, or related industry
  • Strong understanding of higher education and corporate learning environments
  • Fluency with CRM tools including Salesforce, Outreach, ZoomInfo to manage sales pipelines and campaigns effectively
  • Proven track record of achieving or exceeding sales targets through innovative strategies and customer-centric solutions
  • Excellent communication and relationship-building skills
  • Strong analytical mindset with experience in market research and sales performance analysis
  • Self-motivated and adaptable, thriving in both independent and team-driven environment

Additional Job Details

The base salary range for this position is $65,000 - $80,000 annually

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work.

About Echo360

Echo360 is the global leader who delivers the transformative power of learning for both education and business through the EchosystemTM , the world’s first Learning Transformation PlatformTM. The Echosystem is an interoperable, modular end-to-end suite of solutions enabling transformative learning experiences grounded in principles of equity, engagement, and evidence. Learn more about Echo360 at

We’re looking for individuals who can support our DNA:

Maniacally Mission Driven - We embrace our roles as agents of transformation: enabling the kind of inspired learning that changes people’s lives.

Massively Collaborative – We support each other and work together for the greater good. By joining forces, our collective potential is mighty.

Relentlessly Inventive - We see the potential to deliver breakthrough solutions and are empowered to deliver them.

Moving at the speed of bright - Velocity is something we put at the core of everything we do. Not only because technology is moving fast, but because our learners are moving even faster.

Benefits

Echo360 offers comprehensive benefits including medical, dental, vision, life & disability insurance, a 401(k) plan with company match and an unlimited PTO policy.


Echo360 Inc does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Top Skills

CRM
The Company
Reston, VA
89 Employees
On-site Workplace

What We Do

Echo360 is on a mission to transform teaching and learning through active learning technology. Over three million students in 8,000 classrooms now have a more engaging learning experience using the Echo360 Active Learning Platform. These students participate more frequently, study more effectively, and collaborate more often using Echo360 before, during and after class. Echo360 is shown to improve learning outcomes and student satisfaction in flipped classrooms, distance learning courses, MOOCs, and even the traditional classroom. More than 650 institutions in 30 countries worldwide are transforming how their instructors teach and students learn. Join them.

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