Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Job Description
- Website Management: Oversee the development, maintenance, and optimization of the company's website to ensure a seamless user experience, improved site performance, and up-to-date content.
- Search Engine Optimization (SEO): Implement SEO strategies to enhance the website's visibility on search engines, drive organic traffic, and improve search engine rankings
- Content Creation and Management: Develop, manage, and distribute high-quality content that aligns with the brand's voice and marketing goals, including blog posts, social media updates, newsletters, and videos.
- Search Engine Marketing (SEM): Manage paid search campaigns to drive targeted traffic to the website, optimize pay-per-click (PPC) campaigns, and monitor performance to maximize ROI.
- Analytics and Reporting: Utilize analytics tools to track and measure the performance of web content, SEO, and SEM efforts, generate reports, analyze data, and provide insights to inform future strategies.
Qualification & Experience:
- A bachelor's degree in marketing, Business, Communications, or a related field
- Minimum 6-7 years of experience in Marketing and a minimum of 3-4 years of experience in SEO and SEM roles
- Proven experience in planning, developing, and implementing successful SEO and SEM strategies
- Hands-on experience with SEO tools (e.g., Google Analytics, Moz, SEMrush) and SEM platforms (e.g., Google Ads, Bing Ads)
- Experience in monitoring and analyzing campaign performance metrics, such as click-through rates, conversion rates, and ROI
- Familiarity with HTML/CSS and web analytics tools
- Excellent communication skills, strong analytical abilities, and the ability to work collaboratively with other teams
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Top Skills
What We Do
In Asia and Africa, Prudential has been providing familiar, trusted financial security to people for 100 years. Today, headquartered in Hong Kong and London, we are ranked top three in 12 Asian markets with 18 million customers, around 68,000 average monthly active agents and access to over 27,000 bank branches in the region.
Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa. With access to over 4 billion people in both these regions, we are investing in broadening our presence and building our leadership in the life and asset management markets.
We are committed to making a positive impact on our customers, our employees and our communities by delivering the best savings, health and protection solutions to people so they can get the most out of life. Visit our websites for more information
Prudential plc: https://www.prudentialplc.com/
Prudence Foundation: https://www.prudentialplc.com/en/prudence-foundation
