Company Description
The Manager, Product Marketing Occasions will own the creation of innovative Consumer Activation and Occasion-based marketing strategies, building distinctive marketing programs that drive engagement, relevance, and consumption. This person will play an integral role in continuing to bring our brand to life as we further our success and expansion within Occasions and Activations.
Job Description
OCCASION-BASED MARKETING
Utilize insights procurement, strategy development, and building highly engaging marketing plans in order to drive brand growth, and ultimately product consumption.
Oversee the development and execution of distinct, integrated cross-functional marketing campaigns across multiple layers of the Red Bull marketing mix.
Ensure consistency of strategy across each campaign element, building tools and resources that drive “best-in-class” execution
GLOBAL AND REGIONAL ALIGNMENT
Partner with Global counterparts to ensure consistency with global standards and utilization of best practices
Act as support for applicable regional marketing programs
MEASURE SUCCESS
Utilize post-mortem reports to adjust marketing strategy and programming on a continual basis
Qualifications
3+ years of brand/product marketing experience including focus on brand management fundamentals
Experience on the gaming industry (ie. Game publishers)
Experience leading cross-functional teams, including project management (e.g. timeline / key milestone development)
Experience utilizing consumer insights and translating learning into action
Proven ability to navigate through a highly matrixed organization
Prior agency management, experience building digitally-based plans, and retail exposure a plus
Ability to showcase strong, real world examples of personally pushing innovation and leveraging a keen business acumen to explore new opportunities while identifying lean, agile solutions
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,600 - 128,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Top Skills
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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