Manager, Paid Media (Hybrid)

At Owens & Minor, we are a critical part of the healthcare process. As a Fortune 500 company with 50+ facilities across the US and 18,000 teammates in over 90 countries, we provide integrated technologies, products and services across the full continuum of care. Customers—and their patients—are at the heart of what we do.

Our mission is to empower our customers to advance healthcare, and our success starts with our teammates. 

Owens & Minor teammate benefits include:

• Medical, dental, and vision insurance, available on first working day
• 401(k), eligibility after 30 days of employment
• Employee stock purchase plan
• Tuition reimbursement
• Development opportunities to grow your career with a global company

JOB SUMMARY

Lofta is seeking a Paid Media Manager with a deep expertise in Google Ads to lead our paid media strategy and execution. This role is pivotal in driving revenue growth, enhancing brand visibility, and optimizing overall ROI on total digital media spend. The ideal candidate will have experience developing and implementing a paid media strategy including Google Ads, Bing Ads, Paid Social, Connected TV and Retargeting. 

$125,000.00 - $160,000.00 / Annual

Shift: (Hybrid) M-F Flexible hours - 3 days in office & 2 days working from home

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute comprehensive paid media strategies aligned with business objectives across 4 distinct brands (Lofta, ApriaDirect, ApriaHome, and ByramBaby)
• Oversee campaign performance and identify optimization opportunities
• Identify and implement improvement strategies in Google Ads and Bing Ads accounts including direct implementation of new key word structures, ad copy structure, campaign optimization and budget management
• Oversee brand awareness campaigns in Meta, Criteo, and Connected TV to drive increased branded traffic
• Create effective weekly reporting to support data-driven decisions making and foster discussions with leadership
• Collaborate with cross-functional teams to ensure campaign success
• Stay up-to-date on industry trends and emerging channels

Qualifications:

• 7 – 10+ years of experience with agency or in-house team, with direct “hands on keys” role in Google Ads
• Experience managing spend levels > $5M / year in Google Ads
• Google Ads certifications
• Experience with DTC e-commerce brand

If you feel this opportunity could be the next step in your career, we encourage you to apply. This position will accept applications on an ongoing basis.

Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law.