About the RoleThe Media Operations team supports all Gap Inc. brands and markets to enable best-in-class digital advertising at scale. Sitting within the broader Marketing Shared Services organization, this newly-created role will drive efficiencies and improvements in MarTech platform operations. You will partner with paid media channel leads and agency partners to optimize key media platforms and drive the creation of quality control playbooks. This is a highly collaborative role that requires an entrepreneurial mindset to drive operational excellence across Gap Inc.’s paid media channels.What You'll Do
Continuous Improvement & Quality Control
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Develop playbooks which include platform-specific settings & best practices (focus: Meta, Google)
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Lead regular audits of account and ad settings in partnership with agency partners
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Creation of streamlined error tracking logs to capture & assess issues related to platform ops. Responsible for hindsight & identifying opportunities to reduce volume of errors
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Partner with Mission Control and platform teams to automate campaign reporting.
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This person would be critical for managing peak (Black Friday/Cyber 5) readiness & ensuring execution of key promotional events and weekends.
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Partner with Incident Management to build communication & resolution processes for severity incidents (site outages, etc.) which mitigate risk to media
Ad Platform & MarTech Operations
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Permissions Management – Introduce process for maintaining internal and agency users in media platform & enterprise tech (Airtable, Sharepoint, Adobe).
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Automate alert optimization across ad platforms, internal and agency-owned technology
Paid Media Process Optimization
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Partner with central & GapTech to maximize use of enterprise technology to benefit paid media programs.
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Scale full story reporting to catch and resolve lost revenue to dead category pages.
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Leverage inventory analytics tool Edited to inform product feed optimizations.
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Enhance Adobe dashboards to optimize early detection of potential errors
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Partner with site operations teams to amplify tests run through Optimizely.
Who You Are
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Established marketing experience in digital marketing channels (paid search, social, affiliate) a plus
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Experience with project management platforms (Airtable, Smartsheet) a plus
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Experience with digital marketing campaign execution a plus; working knowledge of ad platforms like Meta, Google, Pinterest, TikTok
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Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
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Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
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Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work
Top Skills
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
