Manager Marketing0
We are seeking a data-driven and strategic Marketing Manager – Demand Generation to lead pipeline growth, lead generation, and ABM initiatives for our B2B IT services. This role will focus on developing, executing, and optimizing multi-channel campaigns to drive high-quality leads and revenue for our sales teams.
Key Responsibilities
- Demand Generation Strategy: Develop and execute demand generation programs, including ABM, paid media, email marketing, SEO, content marketing, and webinars to generate MQLs and SQLs.
- Campaign Execution & Optimization: Create and manage integrated multi-touch campaigns targeting key industries and personas, optimizing for conversion and engagement.
- Lead Nurturing: Design and implement lead nurturing programs using marketing automation tools (e.g., Marketo, HubSpot, Pardot) to accelerate the buyer’s journey.
- Sales Alignment: Collaborate closely with sales, SDR teams, and account managers to ensure marketing efforts drive sales pipeline and revenue growth.
- Performance Tracking & Reporting: Use analytics and marketing dashboards to track KPIs, measure ROI, and optimize campaign performance.
- Content & Messaging: Work with content, SMEs, and service line teams to develop compelling thought leadership, case studies, landing pages, and email sequences that resonate with IT decision-makers.
- Event & Webinar Marketing: Plan and promote virtual and in-person events to engage prospects and customers.
- Partnership & Vendor Management: Manage relationships with agencies, media partners, and technology vendors to enhance campaign performance.
Qualifications & Experience
- 7+ years of experience in B2B demand generation, digital marketing, or growth marketing in the IT services, SaaS, or technology space.
- Proven track record in ABM, paid media (LinkedIn, Google Ads), and marketing automation tools (HubSpot).
- Strong understanding of buyer journeys, intent-based marketing, and conversion rate optimization (CRO).
- Experience working closely with sales teams to drive pipeline and revenue impact.
- Data-driven mindset with expertise in Google Analytics, CRM (Salesforce), and performance marketing metrics.
- Excellent communication and project management skills (Used Asana or Jira)
Why Join Jade Global?
- Fast-growing IT services company with a dynamic and collaborative culture.
- Opportunity to work on cutting-edge cloud, digital, and AI-driven initiatives.
- Competitive compensation, benefits, and career growth opportunities.
What We Do
A Trusted Partner for Every Digital Enterprise Bringing Value.
Jade Global is a global IT consulting company with two decades of industry experience that helps the world’s leading businesses and organizations build their digital core, optimize their operations, and accelerate revenue growth. We are headquartered in San Jose, California; Jade Global operates with offices in 13 locations across North America, the UK, and Asia.
Renowned as a trusted "partner of choice" for businesses in Healthcare & Life Sciences, Hi-tech, Retail, Manufacturing, and Financial Industries, Jade Global has innovated 30+ industry-specific solutions.
Whether your focus is harnessing or expanding Gen-AI, AI, and digital capabilities, transforming operating models, or accelerating insightful decision-making, we’re here to help you gain and maintain a competitive edge with efficient, sustainable models.
At Jade Global, it’s all about outcomes—your outcomes—and delivering the results you desire, tailored to your unique requirements
.jpg)
