Manager, Marketing Technology
At Panera we believe that good food can bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience.
We are looking for a Manager of Marketing Technology to join our MarTech/Customer Engagement team to support the enablement of cross-channel engagement strategy through the implementation, adoption & oversight of marketing technologies. With the largest loyalty program in QSR, the ability to reach known and unknown guests with personalized messaging across platforms is a critical component of our digital growth.
The Manager of MarTech will identify opportunities to improve the enablement of these strategies, assist in the cross-training and adoption of new technologies, and manage documentation. In addition, this role will be responsible for aiding the Sr. Manager in the continuous improvement and ongoing success of these marketing technologies.
The role requires collaboration, adaptability, communication skills and attention to detail. This role is a great fit for somebody who is curious, proactive, enjoys working cross-functionally, and has a passion for leveraging new and emerging technology to connect with customers.
Duties & Responsibilities
The primary responsibilities of this job include, but are not limited to:
- Identify & implement MarTech solutions that solve customer pain points, generate greater productivity and improve user experience across platforms
- Serve as subject matter expert, leveraging industry best practices across CRM, personalization, data enablement & digital platforms to implement and continuously improve marketing technologies
- Maintain documentation around Marketing Technologies such as, but not limited to, Data Dictionaries, Flow Charts, etc.
- Lead adoption of marketing technologies through continued practice and education
- Partner with Information Technology (IT) team to ensure development, QA, and product implementation of marketing technologies are effectively prioritized & delivered
- Rectify any data or marketing technology issues for business owners in partnership with Information Technology (IT) teams and vendor partners
- Manage vendor relationships related to our MarTech platforms
Qualifications (Education & Experience)
Qualifications include:
- Bachelor’s degree from an accredited college/university; Course focus on marketing, business, engineering or computer science.
- 5+ years of experience in marketing with hands on-experience using an Enterprise CRM and marketing automation platforms is a plus (Braze strongly preferred; Adobe Experience Platform expertise strongly preferred)
- Experience with digital marketing technology and execution specific to CRM and Digital marketing enablement
- Ability to collaborate with cross-functional marketing and technology teams
- Mindset to ask questions to challenge and drive deeper levels of understanding. Not challenge for the sake of challenging, but to drive innovative technology solutions.
- Must be comfortable working in a matrixed environment, to serve as individual and team contributor, and to lead cross-functional projects and initiatives
- A self-starter able to proactively navigate a fast-paced environment with a bias-for-action mentality
- Excellent written and verbal communication skills
- Strong project management skills (including writing documentation) and ability to balance multiple projects simultaneously
- Inherent ability to identify solutions vs problems
- Curious and optimistic; driven by purpose, fueled by collaborative environments
Working Conditions
- Required travel – minimal for team meetings or industry conferences on an ad hoc basis
Physical Requirements
- While performing this job, it is regularly required to stand, sit, talk, hear & use hands and fingers to operate keyboards
Direct Reports
- N/A
Saint Louis Support Center
Top Skills
What We Do
Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day, our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes.
We believe in serving delicious, freshly prepared, clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist.
We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.
We’re also focused on improving quality and convenience. With investments in technology and operations, we offer omni-channel access to your Panera favorites – like mobile ordering, catering, and Rapid Pick-Up® for to-go orders, Curbside pick-up and delivery – all designed to make things easier for our guests.
Today, Panera operates as both Panera Bread® or Saint Louis Bread Co St. Louis Bread Company in 48 states, the District of Columbia and Canada.
Panera Bread is privately held by JAB Holding Company. Panera Bread is part of Panera Brands, one of the largest fast-casual restaurant platforms in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels.
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