Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.
Job Details:
SUMMARY:
The Manager, Audience Insights & Strategies – Media Analytics will lead media analytics, audience segmentation, and data-driven decision-making to optimize Tyson Foods’ advertising strategies. This role will oversee the use of Adobe CDP, advanced media measurement, and audience insights to enhance campaign effectiveness and ROI. It is a high visibility role that entails providing real time insights on consumer profiles, changing trends, Marketing ROI and Effectiveness to executive stakeholders in a clear and concise manner.
KEY RESPONSIBILITIES:
Data Management & Audience Insights
- Leverage Adobe CDP and other data platforms to unify first party and second-party data, build audience segments, and refine targeting strategies.
- Utilize real-time analytics and tools like Adobe Analytics to track media performance and audience engagement.
- Design and maintain interactive dashboards and reports to provide actionable media and audience insights.
Media Analytics & Performance Measurement
- Enhance decision-making through segmentation mapping, micro-targeting, and audience measurement across digital and traditional media.
- Oversee connections performance measurement, including Marketing Mix Modeling, Sales-Lift Studies, Multi-Touch Attribution (MTA), and media verification.
- Develop and standardize KPI frameworks for measuring the impact of media assets, including Social, TV, OLV, Search, and Sponsorships.
- Automate monthly reporting on media ROI, creative performance, social listening, and share of voice (SOV/SOM) analysis.
Testing & Optimization
- Implement a structured, scalable digital testing approach for optimizing audience targeting, creative messaging, and media tactics.
- Drive continuous improvement through A/B testing, real-time competitor spend intelligence, and emerging media measurement methodologies (e.g., Attention Metrics).
Business Impact & Strategic Collaboration
- Work cross-functionally with Marketing, Demand Planning, and Media Agencies to ensure proper measurement frameworks and data-driven planning.
- Provide strategic recommendations on media budget allocation, trade ROI, and portfolio advertising spend optimization.
- Translate complex data into compelling storytelling, delivering insights and recommendations to stakeholders.
QUALIFICATIONS:
- Bachelor’s degree in economics, Statistics, Psychology, Marketing Research, or a related field.
- 4+ years of experience in Marketing Analytics, Audience Segmentation, and Media Insights, preferably in CPG or a branded consumer-goods company.
- Strong knowledge of Adobe CDP, media measurement methodologies, and syndicated retail data.
- Proven ability to analyze large data sets, generate insights, and drive strategic decision-making.
- Experience with stakeholder management and cross-functional collaboration
- Ability to independently manage complex and ambiguous projects with minimal guidance.
Location: This is an in-person role based in Springdale, Arkansas and is not eligible for remote or hybrid work.
Relocation assistance is available for this position per Tyson’s relocation policies. Preference will be given to local candidates.
Sponsorship is not available for this role.
Relocation Assistance Eligible:
Yes
Work Shift:
1ST SHIFT (United States of America)
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here.
Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.
Top Skills
What We Do
World's largest processor and marketer of protein food products.
We think differently and we act boldly. At Tyson Foods, we're not only ready for tomorrow, we’re leading the way.
We are a company of people engaged in the production of food, seeking to pursue truth and integrity, and committed to creating value for our shareholders, our customers, our team members, and our communities.
We built our name on providing generations of families with wholesome, great-tasting chicken. But today’s Tyson Foods is so much more. As values and behaviors around food have changed, so have we. Today, we’re innovators uniquely positioned to reshape what it means to feed our world. Today, we not only have the fastest growing portfolio of protein-centric brands, we offer greater transparency into everything we do.
.png)
