Manager, Lifecycle Marketing

At Podium, our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real, paying customers. Every day, millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money.

Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies.

At Podium, we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass, guiding daily behavior and decision-making, and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission, Podium will be a great place for you!

You Will ...

• Own the strategy and execution across Email, SMS, mobile push, and in-product communications to meet our new customer acquisition and expansion goals. Drive roadmap and uncover new areas of opportunity to drive growth.  
• Own end-to-end lifecycle marketing across the customer and prospect journey. Balance communication cadence with channel saturation and performance trends.
• Identify insights and opportunities across verticals, segments, and stages of the funnel. 
• Monitor and analyze performance at both the channel and campaign level with a focus on ACV and opportunity creation. Track and report on engagement metrics (open, click, conversion) and channel health. Collaborate with analytics teams to maintain accurate dashboards and funnel visibility.
• Optimize mid- and down-funnel conversion by testing touchpoints and sequences that drive progression and close rates.
• Partner with cross-functional teams, specifically Product, Sales, and Customer Success, to support vertical-specific goals, including expansion and retention.
• Automate manual workflows (e.g. nurture programs, email validation, engagement-based segmentation) using AI and other tooling. 

You Have ...

• A problem solving and analytical mindset
• A strong grasp of marketing funnel metrics and performance storytelling
• Ability to balance strategic thinking with tactical execution—you can zoom out and optimize across the system but also ship a campaign when needed
• Hands-on executional experience with ESPs and BI reporting tools
• A test and learn mindset with the drive to both think and do
• Highly developed creative and written communication skills, with the ability to self-edit
• The ability to influence cross-functional partners in order to gain buy-in and support for your vision and roadmap
• A passion for data to inform, test, and prioritize campaigns and focus
• A love for turning chaos into clarity and spotting opportunities where others see complexity

To be successful in this role, the ideal candidate will have:

• 2+ years of experience managing and building small, high-performing teams
• 5+ years of experience of marketing experience some of which should include email and lifecycle marketing
• Proficiency in Marketo, Sigma, Salesforce, and web optimization tools. SQL experience a big plus.  
• Proven track record of driving company growth at scale through search engine optimization
• Strong data analytics and strategy background
• Must be able to give and receive feedback in a humble, constructive way
• Must work well in a fast-paced environment that requires flexibility, ownership, and focus
• Must be able to work fully onsite (Monday-Friday) in our Lehi, Utah Office