Manager, Growth Content

The Growth and Retention Marketing team is unlocking the vast amount and huge SEO potential of Shutterstock’s portfolio of amazing brands. We are looking for a strategic content lead who can combine business acumen, technical and analytical skills with top-notch relationship management skills to meet and deliver on content SEO, SEM, Affiliate, and programmatic content needs for our Shutterstock.com domain and brands in our portfolio.

You will directly report to the Senior Director, Growth and Retention Marketing and actively partner with this individual to seamlessly execute a robust content roadmap for Shutterstock.com, working in close collaboration with Growth Marketing leads to align content strategies across channels.

Responsibilities:

• Content Strategy & Execution: Utilize data analysis and business strategy to analyze the competitive search landscape, identify the total addressable market, and create and maintain a content calendar to ensure consistent publication and optimization of high-quality SEO content that drives revenue.

• Cross-functional Collaboration: Collaborate with SEO, SEM, Email, and Affiliate leads to align content initiatives, ensuring comprehensive support for campaigns and optimization opportunities across all channels.

• Landing Pages & Programmatic Content Solutions: Partner with engineering teams to implement scalable landing pages and programmatic content solutions, ensuring a seamless user experience and maximizing traffic potential.

• SEO Optimization: Implement on-page SEO strategies, including optimizing meta tags, headers, and internal linking structures. Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices to keep the content strategy relevant and effective.

• Content Audits & Maintenance: Conduct regular data-driven content audits to identify opportunities for optimization and improvement (this must be a data-driven, sophisticated process). Manage and execute a content maintenance program to keep our content fresh and in accordance with Google’s guidelines.

• Training & Leadership: Provide SEO training and guidance to content creators and other team members to promote a culture of SEO awareness within the organization.

• Content Tools & Innovation: Innovate in developing SEO content briefs, leveraging AI safely and ethically. Partner with SEO engineers to develop viral content and tools to elevate topical authority and engagement

Tools & Technologies:

• CMS Platforms: Wordpress, Contentful

• Technical SEO Tools: Screaming Frog, Lumar (Deepcrawl), Oncrawl, Botify

• General SEO Tools: Google Search Console, Google Analytics, SEMRush, Ahrefs, Brightedge

• Design and Content Tools: Photoshop, Clearscope, Frase, or MarketMuse

• Data Manipulation Tools: Google Sheets, Microsoft Excel, and SQL

• Data Visualization Tools: Looker, Looker Studio, or Tableau

• Project Management: Jira, Trello, Asana

Qualifications:

• 6+ years of experience in SEO, with a focus on content SEO.

• Experience in enterprise SEO projects websites with 5+ million pages.

• Proven experience conducting content SEO audits and implementing optimization projects.

• Experience working with image SEO or eCommerce sites optimized for image traffic.

• Proficiency in data analysis and visualization tools.

• Familiarity with manipulating large datasets using SQL and Python is a plus.

• Excellent communication skills and the ability to work independently.

• Confidence and self-motivation to dive deep into data and produce thorough documentation.

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At Shutterstock, we are committed to providing competitive pay and benefits that are in line with industry standards. The compensation package offered may vary depending on employment experience, skills, and knowledge. You may also be eligible for our generous benefits package including health, wellness and financial benefits. Compensation ranges for candidates in locations outside of the location(s) below may differ based on the cost of labor, market, and additional factors.
 
The pay range for this position is below:

• 140,000 - 160,000 per year in New York

Note: Commission-eligible roles are expressed as on-target earnings (base and commission). Non-commission roles are expressed as base salary only but are also eligible for annual incentives.

Shutterstock Values

We are one team collectively focused on creating an unrivaled experience for our Customers and Contributors. Our Values represent the mindset of the employee who will thrive at Shutterstock. If you are passionate about what you do, and want to become part of a cutting-edge technology company building industry leading products, please apply.

Shutterstock is an Equal Opportunity Employer. Suitably qualified and eligible candidates are encouraged to apply regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
Shutterstock ensures that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, [email protected].

The referenced salary range is based on the Company’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.