Manager, Fragrance Marketing

Posted 4 Days Ago
Be an Early Applicant
New York, NY
88K-115K Annually
Mid level
Retail
The Role
The Manager, Fragrance Marketing will lead 360° marketing campaigns for Men’s lines and Les Exclusifs de CHANEL, coordinating with various teams and managing budgets and performance assessments.
Summary Generated by Built In

Manager, Fragrance Marketing

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.  

CHANEL, Inc. a leader in the luxury goods industry, is seeking a Manager, Fragrance Marketing in the US Market. The Manager, Fragrance Marketing, will manage the development and execution of 360° marketing campaigns for the Men’s lines, as well as our premium fragrance collection, Les Exclusifs de CHANEL.

This individual will lead each campaign strategy including merchandising at the point of sale, e-retail support, events/client engagements, and media support. As part of the role, the Manager, Fragrance Brand Marketing, will work closely to coordinate planning and communicate strategy with other divisions including the Creative, Procurement, Sales and Business Development teams.

What impact you can create at CHANEL:

Our ideal candidate is analytical, with an ability to multi-task and synthesize data to drive performance. Our ideal candidate will be able to:

  • Develop and execute 360 Marketing campaigns in the US for the Men’s portfolio + Les Exclusifs de CHANEL   
  • Brief Creative and Production teams with plan for each campaign’s expression at the point of sale, including merchandising, sampling, and client engagements / events. Work closely with Creative and Production on the ongoing development of the campaign, overseeing it from conception to execution in the market.   
  • Work with Business Development teams to set the B&M and e-retail strategies for each campaign across accounts, and partner with Creative to develop assets across all placements.   
  • Create clear and effective communication materials for the Field to support the seamless execution of each campaign in-store.  
  • Set and manage the US promotional budget for key Fragrance Categories.  
  • On an ongoing basis, track expenditures for each campaign and proactively update budget estimates to reflect monthly Actuals and latest expectations.  
  • Assess campaign performance and share business updates with Marketing leadership.  
  • On a weekly and ad hoc basis, assess campaign and event performance versus plan, as well as ongoing performance of key franchises by channel at the category and product level  
  • Share insights and takeaways with Marketing leadership and cross-functionally, and incorporate learnings into future campaign and event strategies  
  • Conduct competitive & market analyses on an ongoing and ad hoc basis

  

You Are Energized By:

  • High level of attention to detail  
  • Strong communication and analytical skills 
  • A passion for the House of CHANEL
  • New ideas and actively building a network to achieve goals 

  

Position Requirements:

  • Bachelor’s Degree required  
  • Minimum of 4 years of experience (luxury preferred)
  • Experience in global marketing, brand marketing is a plus  

The anticipated base salary range for this position is $87,500 to $115,000. Base salary is one component of the total compensation for this position. Other components [may/will] include additional compensation, benefits, and perks.

Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:

Diversity and Inclusion

  • At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy, and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organization and the connections we have with each other and our clients.
  • We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.

Chanel Community

  • CHANEL Community empowers our employees to channel their passions, talents, and sense of purpose to contribute to and learn from our communities.
  • Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.

Sustainability

  • CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.
  • Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.

Arts and Culture

  • We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.

Career and Leadership Development:

  • We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.

Compensation

  • Base salary, bonus potential and other forms of variable pay [may/will be] offered for this position.

Benefits and Perks

  • Flexibility (flexible time and hybrid work options)
  • Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure and Wellbeing Days in Retail) and a Wellbeing fund.
  • Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
  • Generous paid time off policies to include vacation, holiday, sick and volunteer days.
  • 401K and other incentives
  • Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
  • Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking

*Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time.

Top Skills

Campaign Management
Data Analysis
Marketing Strategy
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The Company
HQ: Piscataway Township, NJ
16,825 Employees
On-site Workplace

What We Do

CHANEL is a private company and a world leader in creating, developing, manufacturing and distributing luxury products.

Founded by Gabrielle Chanel at the beginning of the last century, CHANEL offers a broad range of high-end creations, including Ready-to-Wear, Leather Goods, Fashion Accessories, Eyewear, Fragrances, Makeup, Skincare, Jewelry and Watches. CHANEL is also renowned for its Haute Couture collections, presented twice yearly in Paris, and for having acquired a large number of specialized suppliers, collectively known as the Métiers d’Art. CHANEL is dedicated to ultimate luxury and to the highest level of craftsmanship.
It is a brand whose core values remain historically grounded on exceptional creation. As such, CHANEL promotes culture, art, creativity and “savoir-faire” throughout the world, and invests significantly in people, R&D and innovation.

At the end of 2019, CHANEL employed more than 28,000 people across the world.

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