Manager, Email Marketing

Role Specific Information

Job Description

About the Role

In this role, you will be a strategic and operational leader, driving and innovating our promotional email and marketing initiatives. Your work will focus on executing campaigns that enhance consumer engagement, increase sales, and align with our multi-channel marketing vision.

What You’ll Do

• Lead the planning and execution of the promotional, batch, and ad hoc email marketing program to achieve integrated multi-channel objectives

• Oversee all aspects of campaign deployment, from development to QA, ensuring campaigns are high-quality, accurate, and meet executional standards

• Continuously innovate to drive channel growth, ensuring alignment with our overarching business goals and catering to various customer segments

• Identify and implement process improvements to increase speed to market, minimize manual effort, and enhance execution excellence

• Define KPIs, leverage data insights, and collaborate with testing & targeting teams to refine segmentation, improve targeting, and optimize performance

• Manage the channel budget and guide the team to ensure efficient and effective use of resources

• Proactively partner with and influence internal teams and external vendors to drive alignment, gather insights, and ensure optimal campaign execution and innovation

• Mentor and train team members on processes, technologies, and best practices, promoting a culture of excellence and continuous improvement

• Additional tasks may be assigned as necessary

This role is based at our Corporate Office in Menomonee Falls, WI or New York Design Office. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

What Skills You Have

Required

• Bachelor’s Degree in Business, Marketing, Computer Science, or a related field

• 5-7+ years in marketing, focusing on email management, CRM strategies, and data-driven decision-making

• Deep knowledge of email best practices, channel metrics, and emerging CRM technologies and trends

• Proficiency with enterprise email service providers (e.g., Salesforce Marketing Cloud, Adobe Campaign) and advanced CRM strategies

• Highly organized with strong attention to detail

• Previous people management experience

Preferred

• Master’s in Marketing, Business Technology, or related field

• Experience in an agency or branded environment, recognized expertise in email/CRM marketing

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description at any time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to comply with dress code requirements

• Basic math and reading skills, legible handwriting, and basic computer operation

• Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while 

• accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner