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About the RoleOld Navy is seeking a dynamic and strategic CRM Manager to join our Marketing team. This role will be pivotal in: 1) leading testing initiatives across site, app, and email, 2) driving segmentation strategies, and 3) supporting marketing calendar management. This role will also serve as the primary reporting liaison to cross functional internal teams, external vendors, and act as the marketing lead for our e-commerce testing POD. This position is instrumental in ensuring that we are providing the most relevant and performant experiences to our customers across all owned channels.What You'll Do
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Testing: Lead testing direction (creative testing, segmentation testing etc) for owned marketing channels, with a primary focus on site & app and additional support for email. Analyze results to make data-driven recommendations for continuous improvement in service of engagement, demand, and customer experience.
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Segmentation: Lead the development and implementation of segmentation strategies to optimize customer targeting and personalization efforts.
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Reporting & Analytics: Ensure accurate and timely reporting of campaign performance metrics to internal stakeholders. Serve as the main point of contact for external reporting vendors.
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E-commerce POD: Act as the marketing lead within the e-commerce POD, collaborating closely with cross-functional teams to drive cohesive and effective marketing strategies.
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Marketing Calendar: Oversee the management and execution of the marketing calendar for site & app.
Who You Are
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Minimum of 5 years of experience in CRM marketing, preferably within the retail industry.
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Strong analytical skills with the ability to interpret data and generate actionable insights (Adobe reporting proficiency is a plus)
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Outstanding written and verbal communication skills - ability to effectively organize and share information.
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Must have excellent attention to detail and a sense of urgency.
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Ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects.
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Experience with CRM vendors (Salesforce, Merkle, DaVinci, etc) a plus.
Top Skills
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
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