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Job Details:
SUMMARY: As a member of the Foodservice Channel Marketing team this position is primarily responsible for leading the development of and implementation of strategic marketing campaigns for the K-12 Segment. This includes objective planning national promotional development and customer segment expertise. This role will focus on driving increased volume through the K-12 segment. Essential duties responsibilities include: assist in the development and contribute to long range and annual plan; develop strategic and tactical solutions across all brands and categories to deliver operating results through national marketing activations advertising print digital campaigns; accountable for the development and management of marketing calendar trade shows K-12 website content and POS materials; develop the annual K-12 channel marketing budget along with tracking and ensuring compliance to budget. This includes managing national conferences food shows communication strategy and execution of promotional activity; develop manage external segment relationships and recognition within the K-12 segment as the segment expert through involvement in various industry organizations and groups; works closely with outside agencies creative teams and other cross functional groups as they develop executions for sales materials promotions website and tradeshow materials based on segment manager’s brief.
REQUIREMENTS:
Education: Bachelor degree in business marketing finance or other related discipline; MBA strongly preferred. Experience: 5 years experience in foodservice or retail. K-12 experience preferred.
Computer Skills: Standard computer skills.
Communication Skills: Excellent verbal and written communication skills.
Special Skills: Demonstrated ability to develop and manage organizations and build high performance teams; project management skills; experience in developing and executing strategic plans; holistic view on business financial acumen focus on growing top and bottom line; experience leading and working cross-functionally; proven experience working collaboratively with sales team and external customers to drive business results; strong focus on customer including consumer and customer needs; inclusive leverages diverse inputs and talents.
Travel: 5-10 trips per year
Relocation Assistance Eligible:
No
Work Shift:
1ST SHIFT (United States of America)
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
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World's largest processor and marketer of protein food products.
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We built our name on providing generations of families with wholesome, great-tasting chicken. But today’s Tyson Foods is so much more. As values and behaviors around food have changed, so have we. Today, we’re innovators uniquely positioned to reshape what it means to feed our world. Today, we not only have the fastest growing portfolio of protein-centric brands, we offer greater transparency into everything we do.
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